Marvel Marketing Agency

Local SEO Services

Search Engine Optimization for your local business by our award-winning SEO company.

Grow online visibility In Your City with the best local SEO services

Marvel Marketing is a local SEO company that helps businesses increase local traffic and leads within their area or city of operations. If your business mainly serves the consumers of a particular location or you want to leverage local online searches, our Local SEO services can be of significant value. 

Whether your store owns a brick-and-mortar shop or only operates online, local SEO solutions guarantee access to many potential clients, thus boosting revenue. These services make it easier for local searches to be directed to your website. 

Recent studies have shown that many consumers prefer to use the internet to search for local businesses. Through our local SEO solutions, Marvel Marketing can help your brand leverage popular search phrases. As a result, your business will be the first thing that pops up when a client looks for a service or product within that city or town. Our local SEO services connect your brand with potential customers within your area. We provide SEO in Calgary, Toronto SEO Solutions, Vancouver SEO Agency, and all across Canada!


What is Local SEO?

Gone are the days when consumers had to drive to town to access a certain service or buy a particular product. Online searches have dominated all niches and industries. As a business owner, investing in local SEO services guarantees a steady stream of traffic, leads and conversions. 

Marvel Marketing is one of the few agencies offering comprehensive content marketing solutions. We will research the most suitable keywords for your brand, write search-engine-optimized content and then market it using the recommended SEO guidelines. This approach is highly beneficial to our clients.

The Definition of Local Search Engine Optimization

SEO can be defined as enhancing a business’s visibility within a certain geographical area or several locations. Local SEO is different from traditional SEO. The latter focuses on ranking a business on an international level. However, local SEO targets customers near you. Local SEO allows businesses to grow their brands within the local community. 

Key Factors in Local SEO

To determine the ranking of your business, Google focuses on the following local SEO factors; 

  • Keywords 
  • Updated NAP (name, address and phone number) for local businesses 
  • Google My Business Listing or Profile 
  • Link Signals 
  • Click Through Rates 
  • Quality of local search citations 
  • Site Authority 

Essential Tactics in a Local SEO Campaign

Local SEO services usually comprise of the following set of tactics aimed at boosting rankings; 

  • Optimization of Google My Business Profile or Listing 
  • Targeting of local SEO keywords
  • On-page SEO 
  • Link Building 
  • Landing pages for local SEO
  • Local SEO marketing 
  • Local search citations

Similar to traditional SEO, local SEO is also competitive. As a business, if you want your website to rank highest on local search results, your best option is to partner with a professional local SEO service provider that understands the ins and out of this digital marketing technique. 

Local SEO Services that Will Bring You More Traffic, Leads and Revenue

Marvel Marketing is a leading provider of local search engine optimization solutions. We are aware of the benefits of local SEO, and we are dedicated to helping your brand acquire more traffic and genuine leads.

We don’t just offer local SEO services. We take the time to explain to your business what local SEO is all about and the potential benefits you can reap from this and many other digital marketing solutions. We also go the extra mile to offer input on how you can implement local SEO strategies. Part of our service delivery entails monitoring progress. Therefore, you can track the effectiveness of the local SEO solutions and ROI.

Why Should Your Business Invest in Local SEO?

Whether you are a solopreneur or the manager of a certain company, every decision you make must benefit your brand. We, therefore, understand that this is a critical decision. We are here to tell you that local SEO can do wonders for your business, especially in terms of sales. 


Out of the many digital marketing strategies you can implement in your business, local search engine optimization has a more significant impact. Local SEO showcases your business to high-intent customers and helps channel potential customers along the sales funnel. It’s safe to say that local SEO is a key determining factor in your business’s success.

If you still have some reservations about local SEO, here are some of the benefits you are missing out on; 

  • Increased website traffic 
  • Higher local rankings on search engine result pages 
  • Better community outreach 
  • Regular inquiries from interested customers via phone or email 
  • Quality local business citations 
  • Achievement of an authority status within your city
  • A remarkable online reputation 
  • More offline sales 
  • Loyal customers 
  • More revenue 

Do you want to boost sales with local SEO? Get in touch with our local SEO experts, and let’s chat about which strategies will work for your brand. 

What Role Does Google My Business Play in Local SEO?

In your quest to get better rankings on local search engine result pages, you will come across Google My Business (GMB), currently known as Google Business Profile. GMB is a free tool offered by Google that helps businesses with their local SEO efforts. It is displayed in Google Maps and Searches when a consumer keys in your service/product + city. It contains your company’s name, address, phone number, photos and reviews.


GMB is designed to help customers make an informed choice when seeking services or products. It’s, therefore, a fundamental part of local SEO.

Why Should You Optimize Your GMB Profile? 

Google uses your GMB profile to determine your rankings. A customized and updated GMB profile enables Google to verify your brand. It also helps customers authenticate your business. GMB profile optimization also delivers the following benefits; 

  • It can help you get into the Google Local 3 Pack 
  • Improves the reputation of your brand 
  • Gives you more exposure 
  • It promotes client engagement through reviews 
  • GMB profile promotes brand growth 
  • It provides potential customers with your accurate business details 
  • It showcases credibility and reliability 
  • It’s a means of earning customers’ trust 
  • A GMB profile is a platform to post company news 

There are many ways GMB optimization can complement your local SEO efforts. Marvel Marketing can help you claim your GMB profile and optimize it so that you can enjoy the above benefits and much more.

Data-Driven Solutions Designed to Make Your Business Stand Out

What’s Included in Local SEO Services?

Local SEO Audit

To develop a plan that will be more effective, Marvel Marketing starts with a local SEO audit. We will audit your GMB profile, landing pages, website, and local competition. We will check your NAP, products or services and geographical location. From the information obtained in the audit, we will gain valuable insight into the best local SEO strategy for your brand.

Keyword Research & Strategy

To attract local customers, you need a robust keyword research strategy. Fortunately, this is an area our experts are very skilled in. Our local SEO team will perform thorough keyword research examining your industry and geographical location. We will devise a list of competitive search terms for your business and location.

On-Page Optimization

Another technique that can help with local SEO ranking is on-page optimization. When you hire Marvel Marketing, we optimize your home page with geo-specific keywords. This will also be done on the metadata and industry pages. We will also set up social media signals and apply local business schema. This will enable Google algorithms to know the services or products you are selling in the specified areas.

Conversion Rate Optimization (CRO)

Marvel Marketing can boost your CRO through local SEO services. We will achieve that by creating local search engine-optimized city and service pages. Our team will also improve user experience and make your website more user-friendly and faster. Marvel Marketing's local SEO experts can also work on your local SEO checklist and ensure you get more sales.

Online Reputation Management

Contrary to popular opinion, reputation management is part of local SEO because it shapes the public's perception of your brand. If you have lots of negative reviews, your site won't be able to rank because both Google and potential clients won't be interested in your services. As a local SEO service provider, we have in-house public relations strategists who will ensure you get positive reviews that complement your SEO campaigns.

Content Writing

To outsmart your competition in local SEO, you can leverage our content writing services. Our copywriters can write high-quality, engaging content containing geo-specific keywords which targets your potential audience. This team of copywriters works closely with our local SEO experts to ensure from the title to the conclusion, all the content is optimized to bring in more traffic and leads from local consumers.

Link Building

Through local SEO, you can grow your digital footprint through link building. Marvel Marketing can help your website attract valuable links that will showcase your content as relevant and accurate in the eyes of search engines. You will achieve this when we develop local SEO landing pages, use high-domain keywords, and create local SEO citations.

Business Citation Management

Business citations can tremendously boost your SEO efforts. You can rely on our professional business citation management solutions if you don't know how to get your business mentioned on online directories such as Yelp, MojoPages and Angie's List. On these platforms, we will ensure your business NAP is properly referenced.

Franchise SEO

You can also benefit from local SEO services if you are running a franchise. When you partner with an award-winning agency like Marvel Marketing, we will ensure you succeed in all locations. To achieve that, we will manage your business citation, optimize your GMB profile and use location-based keywords to ensure your brand experiences growth across all locations.

eCommerce SEO

If your eCommerce store targets local consumers, you should consider investing in eCommerce SEO. There is no denying the fact that the internet is the go-to platform for clients looking for products or services online. We will create a comprehensive local eCommerce SEO strategy that will deliver genuine leads to your website.

Google My Business SEO

We have a team of in-house experts who can manage your Google My Business locations and ensure it's up to date. When hired to work on your GMB SEO, the first thing we do is ensure your profile is adequately filled with accurate information. We then optimize it for your service area. Part of our GMB SEO solutions also entails an audit to gain insight into your current local rankings.

Nextdoor Local Business Advertising

Nextdoor is a hyperlocal social networking service that can significantly boost your local SEO efforts. If you have never used this platform, it's best to let the experts build a profile for your business and grow your reputation on Nextdoor. We will optimize your Nextdoor profile with accurate information about your business. Through Nextdoor, you can connect with lots of potential customers.

How to Boost Leads with Local SEO Services?

Leads are a crucial part of any business. If your business isn’t generating leads, getting enough revenue to sustain it can be difficult. Local SEO services can help you generate quality leads in different ways. What Local SEO does is increase your rankings and brand awareness. As a result, more people within your service area can easily find your business. 


Other than providing you with quality leads, local SEO services help convert leads into sales. It also allows you to infiltrate the local market. The latter is very important for new businesses. You can also get more reviews.

Boost Leads with Local SEO Services

Tips on How to Get More Leads with Local SEO Services

Do you want to get more leads for your business? Here are some of the best local SEO tips to deliver quality leads. 

  • Create service area pages 
  • Channel your efforts to near-me searches 
  • Identify and segment your audience 
  • Develop a robust local SEO strategy 
  • Focus on backlinks 
  • Ensure your sitemap is updated
  • Utilize geo-specific keywords in content campaigns 
  • Optimize your GMB profile
  • Fix broken internal and external links 

Working on local SEO services requires skill, time and dedication. As a business owner, you may not have all these resources. That’s why it’s a good idea to leverage the services of a local SEO agency such as Marvel Marketing. We will provide you with a comprehensive local SEO strategy to generate many leads. Book a consultation today, and we can discuss how Marvel Marketing can help you rank higher on local searches.

Innovation-Led Local SEO Practices Customized to Cater to Your Business Needs

Why Hire Marvel Marketing Local SEO Experts?

Executing efficient local SEO campaigns takes years of learning and experience. Marvel Marketing knows that most business owners don’t have the time or resources to learn about local SEO. That’s why we are willing to offer professional assistance. We can work on your local SEO as you handle other aspects of your business. 


Below are a couple of things that distinguish us from other Local SEO Agencies;

We Provide Local SEO Guidelines

Not everyone knows what local SEO is and how it works. If you fall under this category, you will love working with Marvel Marketing. Our consultants will explain all you need to know about local SEO, from the benefits to the best practices. The purpose of doing so is to give you insight into the service you are about to invest in. 

A Wide Range of Local SEO Marketing Solutions

We are the number one provider of local SEO services because we offer plenty of solutions. Here at Marvel, you will receive all local SEO services under one roof. Whether you need local citation services, GMB SEO or optimization, we have a team of experts that will offer you these services and much more. 

Efficient Communication

Our expert consultants are very keen on communication. As our client, you can always reach us via phone, email, Whatsapp, or whatever means you are comfortable with. We can discuss any questions you have, or you can check the status of your project. You will be glad to know that our consultants are available anytime. Therefore, don’t hesitate to get in touch. 

Access to Regular Reports

For every service provided to your business by Marvel Marketing, we will provide you with reports about click-through rates, traffic, page views and bounce rates. This information is critical as it’s used to track the success or failure of any campaign executed. 

Return on Investment (ROI)

Because of our level of expertise and in-depth knowledge of local SEO, we can confidently assure you of a return on investment. We use data-driven local SEO strategies and a thorough evaluation of your brand to ensure you get more traffic converted into leads. 

Get More Leads By Partnering with a Reliable SEO Agency

How to Pick the Best Local SEO Agency?

The success of your local SEO campaigns depends heavily on the agency you will hire. If you are struggling to choose a reliable Local SEO agency, here are a couple of factors you should consider; 

1. Experience

The ideal local SEO agency you should choose should have years of experience offering such solutions. Preferably, it would be best if you went for an agency with at least five years of experience offering local SEO solutions. Experience is crucial as it determines the amount of knowledge a brand has when boosting local search engine rankings. Marvel Marketing has been offering these services since 2014. We, therefore, have what it takes to create a robust local SEO strategy.

2. Available Local SEO Packages

You should go for a local SEO agency that offers all services under one roof. Otherwise, you will find yourself with different SEO experts, and your campaigns will lack cohesion. Marvel Marketing offers a wide range of local SEO services. Whether you need a local SEO audit, business citation management or link building, all you need to do is get in touch.

3. A Clearly Laid Out Local SEO Approach

If you have never done local SEO before, it can be quite confusing and overwhelming. That's why hiring an agency with a clearly laid out approach is important. Marvel Marketing prioritizes local SEO services depending on importance and urgency. We first start with an audit to determine which areas need to be optimized first. This approach ensures successful campaigns.

4. Past Achievements

The local SEO service provider you should hire should have many success stories. Not all local SEO agencies are created equally. That's why you need to go through reviews and gauge their past achievements. A company with many success stories shows that it is skilled in local SEO and is in a better position to grow more traffic and leads for your brand.

5. Rates

The best Local SEO company for your business should offer transparent pricing. And the rates should be shared upfront. Most businesses usually rush to cheaper Local SEO companies, which often results in sub-standard services. You must examine what each package entails and whether it's worth spending money on.

Request My Free SEO Proposal

Marvel Marketing Results Guarantee

At Marvel Marketing, we are committed to delivering results that exceed your expectations. Our guarantee to you is simple and straightforward: “NO RESULTS, NO PAYMENT.” If, after 90 days of partnering with us, you do not witness tangible, positive outcomes, we will continue to work for you at no extra charge until those desired results are achieved. Your satisfaction and success are our top priorities, and we stand behind our expertise and dedication to deliver the results you deserve. Partner with Marvel Marketing and experience the confidence of knowing that your investment is backed by our unwavering commitment to your success.

1.) PPC Advertising Campaigns – measured in terms of increased website visits, higher conversion rates, more leads, or improved return on ad spend (ROAS).

2.) SEO Marketing – includes achieving higher search engine rankings, increasing organic website traffic, improving keyword visibility, or enhancing the overall online presence.

3.) Social Media Marketing – involves increasing the number of followers, boosting engagement metrics (likes, comments, shares), driving website visits from social media, or achieving a particular conversion rate.