These days too much focus is being put on off-page SEO. The bitter truth is that there won’t be many benefits if you only focus on one side of SEO. On-page search engine optimization should be highly prioritized.
On-page SEO refers to the techniques one uses to optimize web pages and boost a website’s traffic by improving its rankings on search engine result pages. On-page SEO relates to all the factors you can control within your website. Off-page SEO refers to ranking factors that occur away from your website. That’s the most significant difference between the two.
There are many benefits of prioritizing on-page SEO. It enables Google’s algorithms to understand your content and display it to relevant search queries. You have a better shot in on-page SEO than off-page SEO since most factors can be controlled on-site. If you want to boost traffic and rank higher, here are five essential on-page SEO factors you need to familiarize yourself with.
1. Title Tag
The title tag doesn’t impact organic rankings, but it can significantly hurt your SEO if you use poorly written title tags. The title tag is the clickable headline in the browser window on search engine result pages. It shows readers what your content is all about. Since the title tag carries the article’s name, it needs to be informative and persuade the readers to click on it.
Website owners should ensure that the title tags are relevant to a user’s search query. It would be best to use the main keywords within the title tag but don’t overuse them. It should be concise.
2. Meta Description
The meta description is the piece located beneath the title tag on search engine results. The purpose of a meta description is to provide more information about the title tag’s contents. When a user is searching for information on the internet, their goal is to find the most relevant piece of information that will solve their problems.
A meta description summarizes the page a user is about to open. It is about 160 characters long. How well you write the meta description will determine whether a user will click on the link or not. Your meta descriptions must be well optimized. Your meta description should include links and critical information to persuade readers to click on your title tag.
Initially, images were used to add flavor to content. These days, they are used as an on-page SEO ranking factor. Images can influence SEO in the following ways. If it’s possible, you should use original images. These will be more relevant to what you are talking about. If you don’t have original pictures, you can always look for high-quality and relevant photographs.
When using images as an on-page SEO factor, you need to use perfectly-sized photos. Too many images can slow down your site speed, so you must be careful. Also, as you add images, don’t forget to write descriptions. These will enable search engine algorithms to understand their relevance.
Being the main part of a website, content is a critical on-page SEO factor. A website that features lots of unique content will rank higher. Your content should include the right set of keywords. And they should be placed naturally within the page. Don’t forget to use keywords on tags and headlines. Your content must also be grammatically correct and easy to understand. While we are still on content, it’s essential that we highlight content auditing. This will enable you to gauge the performance and accuracy of old content.
5. User Experience
An integral part of on-page SEO is user retention. With the above tips, you can draw users to your website. But if their experience isn’t up to standard, your site will have a high bounce rate. So, how do you improve user experience? Your site needs to be responsive on all devices. The website speed needs to be fast. Your site should be easily navigable.
By practicing the above five on-page SEO techniques, you will notice an increase in rankings and traffic. On-page SEO factors must be optimized frequently. Businesses that aren’t familiar with these on-page SEO factors or those whose owners don’t have the time can benefit by partnering with Marvel Marketing. Our digital marketing agency comprises a team of experienced SEO experts who will care for your website’s on-page and off-page SEO needs. If you are tired of your website not ranking higher on Google, discuss this with our SEO gurus, and we will change that.