When VC Counselling reached out and we heard the problem, we instantly said its time to upgrade to WordPress. Here we can build a custom website and have free reign with optimizing the website for ranking on Google. Their current website was being built on WIX website builder, was incomplete, and did not offer the options they were looking for. After a website was built they would also need to be found for their services online as they were getting ZERO leads from the internet at this point. We knew what needed to be done and we got to work.
We got off WIX website builder and moved their website to WordPress. This would allow us to build the website exactly how they wanted.
With very little content, we needed to vamp up the quantity and quality of strong SEO content for the website. This included new pages with quality, well researched content on important topics.
Our SEO strategy actually started with the web design process and copywriting after doing research on the most relevant topics and deciding the best structure for the website. After this we started to implement other on-page SEO tasks as well as off-page strategy.
Being authoritive in your industry is important. Writing blog posts on important topics in the industry helps build online authority and assists with the SEO and lead generation process.
Tiffany Petite is the founder and owner of Virtuous Circle Counselling that started in Calgary and is growing to new cities.
Please, watch the video from Tiffany telling us about her experience working with Marvel Marketing.
We knew it would going to be a challenge as there was no online presence for Virtuous Circle Counselling. Our SEO team was confident in taking it on and they got to work. An advanced SEO strategy was implemented with new content writing, new website pages, and other strategic on-page & off-page strategies. With these combined strategies, some amazing growth started to occur with great online presence in the City of Calgary for important search terms. This resulted in a huge increase of website traffic, phone calls, and new clients for VC Counselling. Since this amazing growth has occured, VC counselling has been able to add 3 new therapists to their team and will be expanding to new cities soon.
We took an approach of simplicity to the VC Counselling website. We didnt want to overwhelm the visitors and we wanted them to feel comfortable to make contact. Using nice settle colors and an easy to navigate layout we achieved a website that is responsive on ALL devices with high conversion rates.