Before we get to the technical aspects of SEO, we will start with an audit. This step provides us with an idea of your website's SEO needs. We also get an overview of the competition, which plays a critical role in implementing SEO techniques.
With a rough idea of your current SEO status, we can proceed with keyword research. Keywords are an integral aspect of SEO. They are the phrases your clients use when searching for products or services. The objective of keyword research is to identify the terms commonly used by your potential clients so we can use them in your campaigns.
Remember when we mentioned that there are different types of SEO? In delivering this service to your Vancouver business, we will start with an on-page. It entails writing and publishing optimized content, pictures, heading tags, meta titles, and internal linking. There is a lot that goes on in on-page SEO. Our experts will be glad to tell you more during the consultation.
As for the technical aspect of SEO, we will focus on your website speed. Majority of your potential clients in Vancouver prefer fast websites. If your site takes forever to load, that will result in high bounce rates. Also, Google may punish you with lower rankings. Marvel Marketing will manage load times for your website on both PC and mobile. We will also fix 404 errors, redirects, URL structures, and more.
Unlike most Vancouver SEO companies, part of our package also entails off-page SEO techniques such as linking to authoritative sources and social media. Though often overlooked, off-page SEO can be advantageous.
When you hire Marvel Marketing to work on your SEO, we will track the progress of implemented strategies and provide you with a detailed report. Through these reports, you track performance and return on investment.