Nursing Home Marketing Agency

Harness the power of digital marketing for your nursing home.

A full-service Nursing Home Marketing Agency

According to CIHI, there are more than 2,000 nursing homes in Canada. That means the competition is very high, especially in major cities. If you own or manage a nursing home, it’s important not to underestimate the importance of digital marketing, because it can significantly boost your occupancy rates and revenue generation. 

Today, the demand for long-term care is high. However, without an online presence, it can be difficult for caregivers to know about your nursing home. If you’re a nursing home owner or manager, you can testify that traditional marketing tactics such as word of mouth and referrals are no longer bringing quality leads. 

If you are interested in migrating to online nursing home marketing tactics, Marvel Marketing is the ideal agency to partner with. With our help, your nursing home can establish a solid online presence and witness a tremendous growth in occupancy rates. When you partner with Marvel Marketing, you are guaranteed of immediate growth of your nursing home facility. 

Nursing Home Digital Marketing Services

Search Engine Optimization

In the vast digital landscape, being seen is the first step towards success. Our Search Engine Optimization services are tailored to ensure your nursing home rises to the top of search engine results, making you the go-to choice for families in need.

Web Design

A website is often the first interaction families have with your nursing home. Our expert web design services not only create visually appealing websites but also ensure a seamless user experience, fostering trust and increasing conversion rates.


Our Pay-Per-Click (PPC) campaigns are designed to put your nursing home in front of the right audience at the right time. With a strategic approach, we maximize your budget, ensuring every click counts toward increasing inquiries and admissions.

Content Writing Services

In a field driven by care and compassion, words matter. Our content writing services go beyond mere descriptions. We craft narratives that resonate, providing valuable information to families and positioning your nursing home as a trusted resource.

Social Media Marketing

Social media is a powerful tool for building relationships. Through targeted social media marketing, we humanize your nursing home, sharing stories, showcasing your community, and engaging with families on platforms where they spend their time.

Digital Public Relations

Reputation is paramount in the healthcare industry. Our digital public relations strategies are geared towards shaping a positive online narrative for your nursing home. We proactively manage your online reputation, respond to reviews, and highlight your commitment to quality care.

Why Choose Marvel Marketing As Your Nursing Home Digital Marketing Agency?

At Marvel Marketing, we don’t make false promises. We deliver results! Our approach is rooted in understanding the unique needs of nursing homes and creating digital marketing strategies that resonate with your target clients. Let us be your partners in navigating the digital landscape, enhancing your online presence, and ultimately, improving the lives of those you care for. Here are more reasons why you should choose us; 

We Offer a Comprehensive Digital Ecosystem

Marvel Marketing provides a holistic approach to nursing home digital marketing. Our services encompass the entire digital ecosystem, from search engine optimization to social media management. This comprehensive approach ensures that all facets of your online presence work in harmony, creating a unified and impactful digital marketing strategy.

Dedicated Support

When you choose Marvel Marketing, you gain a dedicated team that is passionate about your success. We foster a collaborative relationship, working closely with your staff to ensure our strategies align seamlessly with your overall marketing and business objectives. Your goals become our goals, and we’re here to support you every step of the way.

Proven Track Record

Our success is measured by the success of our clients. Marvel Marketing boasts a proven track record of delivering tangible results for nursing homes and healthcare facilities. Through our expertise and dedication, we have helped numerous clients achieve increased online visibility, higher occupancy rates, and enhanced brand reputation.

Ethical Nursing Home Marketing Practices

Marvel Marketing is committed to ethical marketing practices. We understand the sensitive nature of the healthcare industry and adhere to high ethical standards in our marketing strategies. Our campaigns focus on authenticity, accuracy, and a genuine portrayal of your nursing home’s values and commitment to quality care.

The digital landscape is dynamic, and so are we. Marvel Marketing is always a step ahead of industry trends. We are always exploring avenues to leverage emerging opportunities and technologies. We ensure that your nursing home remains ahead of competition, at all times. 

Results-Driven Strategies

Marvel Marketing employs data-driven strategies across SEO, web design, PPC, social media marketing, content creation, and digital public relations. Our focus is on measurable outcomes, ensuring that every marketing dollar spent contributes to the growth and success of your nursing home.

Nursing Home Marketing FAQs

What makes digital marketing different for nursing homes compared to other industries?

Nursing home digital marketing requires a customized approach due to the sensitive nature of the healthcare industry. Our strategies are tailored to showcase the compassionate care provided by your facility while addressing the specific concerns and needs of families seeking long-term care solutions.

How can digital marketing help improve the reputation of our nursing home?

Digital marketing can enhance your nursing home’s reputation by promoting positive testimonials, engaging with families on social media, and strategically managing online reviews. We focus on highlighting the unique aspects of your facility that set you apart and contribute to a positive online perception.

Is content creation really necessary for nursing home marketing, and how does it benefit us?

Absolutely. Content creation is vital for nursing home marketing as it provides valuable information to families, establishes your expertise, and improves your search engine visibility. Our content is carefully crafted to educate, inspire, and reassure families, fostering trust in the care your nursing home provides.

Can digital marketing help us connect with the local community?

Yes, digital marketing is a powerful tool for local engagement. Through targeted social media campaigns, local SEO strategies, and community-focused content, we aim to connect your nursing home with the local community. This not only increases visibility but also strengthens ties with potential residents and their families.

Can you assist with training our staff to manage aspects of our digital marketing in-house?

Absolutely. We offer training sessions to empower your staff with the knowledge and skills needed to manage certain aspects of digital marketing internally. This collaborative approach ensures that your team is actively involved in the ongoing success of your nursing home’s digital presence.

Request A Free Proposal

Nursing Home Marketing Across Canada

114 61 Ave SW, Calgary, AB
T2H 0B2, Canada
(587) 387-2323

397 Spadina Ave.,
Toronto, ON M5T 2G6
(437) 291-6554

1111 W Broadway,
Vancouver, BC V6H 3X5
(778) 656-0723

Dont see your location? There are so many we can’t list them all! Just reach out to our marketing team for a free consultation and proposal.