What is an Infographic and How Does it Help With SEO?

What is an Infographic and How Does it Help With SEO

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Gone are the days when web pages were filled with chunks of never-ending texts. Infographics have taken over the digital content arena. Besides giving your website an appealing layout, infographics also help with search engine optimization. Today’s post will introduce infographics and how they can boost your SEO efforts. 

What are Infographics?

They are a collection of images, data visualizations, and minimal amounts of text, making it easier for your readers to digest information. Basically, infographics are visual representations of data. The primary purpose of infographics is to prevent heavy reading, which most modern consumers don’t like anymore. 

An infographic can discuss a particular topic with appealing visuals and very little text. Unlike regular content that takes minutes. An infographic can easily be understood in a relatively short duration. Infographics have numerous benefits, such as a boost in visibility and reader engagement. 

Why Should a Website Use Infographics?

  • Human beings are visual creatures. It’s easier for the brain to decipher a picture than a chunk of text. 
  • Visual data can be understood in seconds. Instead of creating long content that many users find boring, infographics are much easier to digest.  
  • Most people prefer to check pictures than reading text because they are easy to process. 
  • Because of their appealing designs, infographics boost engagement which is great for SEO. 
  • According to statistics, people remember more what they see than they do.

Where Did Infographics Come From?

Infographics have been part of our lives even before people knew what they were. The history of infographics traces back to the Bivariate Plot by Edmund Halley in 1686. Two centuries later, an expert named Florence Nightingale created the Coxcomb Chart to educate her audience. It was not until 1915 that Alfred Leete made the first poster before the print media community adapted infographics. 

As you can see, infographics are not new to the media industry. It’s just that people didn’t know what they were. Fast forward to the 21st century, infographics have infiltrated the digital space. They are fun, practical and engaging. If you own a website, you should spice it up with infographics.

How to Create an Infographic?

Step 1: Choose a Theme

Before anything else, you should pick a theme for your infographics. There are a lot of resources online to gain inspiration from.

Step 2: Research

Once you have a theme, it’s time to look for content to use in the infographics. When it comes to infographics, there is no room for error. You have to ensure the content is factual. 

Step 3: Draw a Sketch

Before you put the idea to life, it’s crucial to have a rough outline. A sketch is an excellent way to determine the infographics’ effectiveness. 

Step 4: Identify the Key Points

The purpose of infographics is to eliminate lengthy content. To do that, you should narrow it down to the key points. Make sure that you also add the element of interest to the content. 

Step 5: Choose an Approach

There are different approaches you can take with infographics. You can choose a timeline which is the most common approach. There is a side-by-side comparison and also a data visualization approach. The ideal method depends on the message and the objectives. 

Step 6: Create the Infographics

Once you complete all the above, you can begin creating the infographics. You can use line charts, pie or bar charts. Make sure that the imagery used saves as much reading time as possible. 

Essential Tips for Creating Infographics

Creating infographics is a bit more challenging than it seems. To ensure your infographics are effective, engaging and exciting, here are some pro tips you can follow; 

  • It’s vital that you summarize the information you wish to use. 
  • Make sure that the CTA’s are placed in strategic areas. 
  • Keep the fonts, colors and design elements simple. 
  • Incorporate SEO techniques in your infographics, such as inbound linking and using relevant keywords. 
  • Ensure the title is catchy since it’s what will draw visitors. 
  • Make sure the infographics contain factual statistical data. 
  • Always use a white background unless you want something that matches your brand. 
  • To boost SEO, post infographics to social media. 
  • Don’t forget to monitor new visitors. That’s how you will measure the effectiveness of infographics.

The Bottom Line

Infographics have come a long way, and they are becoming more popular. Instead of presenting content in long chunks of text, infographics allow you to create easy-to-understand visual data. However, infographics are more complex to design and build. They take more time and resources than regular content, such as blog posts. However, when you factor in the SEO benefits, they are worth all the efforts. 

If you are interested in visually appealing and engaging infographics but don’t know where to start, the Marvel Marketing content creation team can help you. With years of experience with infographics, Marvel Marketing is updated with the latest themes. Get in touch with us if you want search-engine-optimized infographics for your brand.

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