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An Award-Winning Provider of High-Converting Email Marketing Services

Did you know that there are more than 4 billion active email users? It’s one of the most popular online platforms, and as a business, you can leverage this opportunity to increase brand awareness and sales. 

Marvel Marketing is a digital marketing agency that can create highly converting email marketing strategies for your business. With us by your side, you are assured of a boost in traffic, conversions, sales, and growth.

Provider of High-Converting Email Marketing Services

What is Email Marketing?

Contrary to popular belief, email marketing is still one of the most effective digital marketing services despite the prevalence of mobile chat and messenger apps. Most people prefer interacting with brands via email, irrespective of their demographics. 

So, What is Email Marketing?

Here at Marvel, we define email marketing as a strategy that entails using email service providers to send personalized and automated messages that contain brand announcements and messages. In an email marketing strategy, the content can include surveys, product launches, promotions, or newsletters. 

Email marketing is utilized by millions of businesses worldwide, both in the B2C and B2B industries. It’s a popular strategy because it is effective at promoting company growth. 

Is your business utilizing email marketing to promote sales? If not, you should contact Marvel Marketing right away. We will implement a robust strategy to drive more prospects to your website.

Hire Marvel Marketing to Optimize Your Email Marketing Campaigns

Optimize Your Email Marketing Campaigns

Though effective, email marketing is challenging and highly competitive. Without the right strategies, your campaigns may not be effective. To succeed in email marketing, you need to partner with an agency that has an in-depth understanding of this concept. 

Marvel Marketing is an experienced provider of email marketing solutions. We will optimize your campaigns to ensure they convert more people. We offer a wide range of email marketing solutions that can be customized according to your business objectives and marketing budget. Contact us today, and let’s discuss how your brand can benefit from professional email marketing services. 

Benefits of Email Marketing

When social media became widespread, many businesses thought email marketing would die in a few years. However, to this day, email is still a popular platform, and it’s where most shoppers go to see special deals. For any businesses out there that are contemplating venturing into email marketing, here are some benefits you will receive; 

A Wider Outreach

Email users frequently check their inboxes more than five times a day. That means by using this marketing platform. You can reach a wider audience. With the help of a professional email marketing specialist, you can access your target audience with non-invasive emails and persuade them to visit your website or convert into customers.

Easier to Target Potential Customers

Another benefit of email marketing is that it can help you reach your target audience by filtering demographics. Whether you are a B2B or B2C, you can reach a specific group of customers with email marketing. As a result, you can personalize messages and offers depending on your audience demographics. This is one of the features that make email marketing highly converting.

Boosts Client Loyalty

The modern consumer prefers to buy products or services from clients with whom they share a mutually beneficial relationship. With email marketing, you can cultivate this relationship with both new and existing clients. As a result, your business will benefit from their unwavering loyalty. You should also know that email marketing campaigns designed for existing clients are often quite affordable but very effective.

Access to Analytics

When you partner with a reputable email marketing service provider such as Marvel, you are guaranteed access to analytics. Therefore, you can gauge the effectiveness of your campaigns. Using advanced software, you can track the analytics of email marketing. These tools give you data on click-through rates and conversions. This data is precious.

Room for Testing

Unlike other marketing campaigns that are launched blindly, email marketing is subjected to rigorous A/B tests. The benefit of testing is it allows us to identify the most effective campaign. Therefore, when we launch it, we are assured that it will work. When your business ventures into email marketing, you are assured of results.

It's Fast and Effortless

Understandably, many small businesses shy away from specific marketing strategies due to the labor and time needed. Email marketing is a bit different. You get to communicate with your segmented audience in minutes and persuade them without much effort. Obviously, this requires a bit of skill and expertise. But you need not worry about that with our team optimizing your campaigns.

Email marketing is a profitable strategy. However, for this strategy to work, you must create messages that resonate with your target audiences. Emails are all about fostering better relationships with clients. 

Email Marketing Services for Small Business

Many small businesses struggle with making sales. However, with a loyal customer base, you can always be assured of making enough sales every day. And the best way to get loyal customers is through email marketing. 

It doesn’t matter whether your marketing budget is small. Email marketing has a high ROI. It is a more effective marketing platform than social media.

email marketing

By partnering with a professional email marketing agency, a small business can witness the following;

  • Efficient communication with target audiences 
  • A better connection with new and existing clients 
  • Improved brand recognition 
  • Persuasive and highly converting email messages 
  • More credibility 
  • Increased brand awareness 
  • Target messaging 
  • Brand development

Email marketing can be an enriching venture for small businesses. By using drip marketing and automation of the email process, you can receive all the above benefits and much more. 

What is Drip Email Marketing?

When you hire our email marketing agency, drip marketing is a term that our specialists frequently use. Even though our specialists can explain it to you in person, it’s vital that you have a brief overview of what email marketing is and the role it will play in the development of your campaigns. 

Drip marketing, also known as drip campaigns and automated email marketing, is an optimization technique that leverages drip marketing software to share several automated emails at different intervals depending on the receiver’s reactions. 

Basically, this technique entails dripping information or marketing emails to a potential customer. This strategy aims to drive your target audience to a specific conversion point. 

This approach is executed with the help of drip marketing software which segments your audience. It also provides analytics, A/B testing, email personalization and allows your brand to determine the frequency of when emails are sent.

There are three main types of drip marketing campaigns which include;

  • Top of Funnel Drip – These are the conversation starters of an email marketing series. 
  • Educational Drip – These emails aim to educate the potential client about a particular aspect of the brand. It could be about sales or promotions. 
  • Re-engagement Drip – These are targeted to clients who may have deviated from the conversion channel. Re-engagement emails may contain special deals or discounts.

What Can a Business Expect from Drip Marketing?

Drip marketing is exceptionally effective at converting your target audience into clients. It can also; 

  • Boost ROI 
  • Capture abandoned carts 
  • Improve customer loyalty 
  • Assistance in retaining existing customers 
  • Deliver brand announcements and messages 
  • Nurture leads

Are you interested in drip marketing? Over the years, we have learned that for email marketing automation to work. Brands must send relevant campaigns that appeal to the prospect’s interests at the right time. With the help of our agency, your business can segment its audience and send automated emails that will receive lots of click rates. What are you waiting for? Start your email marketing journey today!

Email Marketing Performance Audit and Strategy

Whether you are running a B2C or B2B, you can benefit significantly from our email marketing performance audits. The goal behind this strategy is to unearth strengths and weaknesses in your previous campaigns so that they can be optimized to be more effective. 

Campaign Review

To understand your email marketing performance in-depth, we will review your email templates for the past year. We will evaluate the design, CTA's, and tone. This step mostly touches on the email template review.

Technical Review

Still part of the audit, we will dig deeper into your email campaign. The technical review analyses IP blacklisting, domain, deliverability issues, and spam complaints. We have a team of specialists who can dig into what happens in the background.

Data Review

One of the reasons your campaigns may be unsuccessful is because the email addresses you are sending messages to may be outdated. Regarding email addresses, at least 30% stop being used within a year. When running an audit, we will analyze these and more figures for you.

Program Review

This is a review of the entire email marketing program. We will check your current email list, audience segmentation, automation, and the entire strategy. A program review is essential because it lets you know the factors affecting your campaigns.

Recommendations

Finally, Marvel's email marketing specialist will create a report containing all the problems we have encountered and professional recommendations. We will share advice on A/B testing, automation, frequency of emails, and other important information.

Custom Template Design and Development

Are you struggling with creating an email marketing template? The team here at Marvel can offer expert assistance and develop a unique email template for your newsletters or promotions. If you are interested in custom template design and development, you can enjoy the following services; 

A High Converting Template Design

Even though the message is an integral part of the email, the design heavily determines the click-through rates. Our UX specialists can create a neat and responsive email template that will be readable on all devices.

ESP Installation

Once we create the perfect email template for your brand, we will install it on your preferred email service provider. That means that the only job you will have to do is send emails to ideal prospects.

Quality Control

To ensure that your email templates convert more people into customers, our expert team uses advanced tools to ensure the quality is top-notch. Before a template is handed over to your brand, it undergoes thorough quality checks.

Training and Advise

To us, you are more than a customer. That's why, after designing the best email template, we can train and offer tips to your team on how they can develop the best email template. Therefore, next time, you can attempt to create your own design.

Compatible with Various OS and Devices

For the template to be effective, it must be compatible with all devices and operating systems. You will be glad to know that all the email templates created by our team are compatible with multiple operating systems and email clients.

Email Marketing Management

If you prefer to reap the long-term benefits of email marketing, then you should consider our monthly management services. When you opt for email marketing management, Marvel Marketing will provide the following services; 

Review of Marketing Objectives

So that you can get more results from your campaigns, Marvel Marketing will review your brand's objectives. Once we understand what you need, we will review your target audience and see if there are any leads opportunities you may have missed.

Professional Guidance and Organization

Email marketing is dynamic. To succeed in this ever-changing platform, you need a dedicated team to organize and guide your campaigns from beginning to end. Our account managers will ensure your campaigns are consistent and up to date with the latest guidelines.

Coverage of the Entire Campaign

When you hire Marvel to manage your email marketing campaigns, we will handle everything from design to reviews. All you need to do is specify your objectives and wait for a boost in sales. We will handle the rest.

Tracking and Reporting

Here at Marvel, it's part of our culture to offer tracking and reports for all campaigns. At the end of every month, you can expect a detailed report of your email marketing performance. These reports can help you gauge the effectiveness of email templates, click-through rates, and conversions.

Email List Maintenance

Unlike other agencies that only focus on managing campaigns, we ensure that your messages reach the right people. Our specialists will review your email list and check which addresses remain unengaged.

Around-the-Clock Optimization

Depending on your email marketing campaign, it may sometimes need ongoing optimization. That's not a problem for Marvel because we have in-house email specialists who frequently refine your strategy, list, and audience segmentation.

Email Marketing Automation Management

To nurture more leads, you should leverage our email marketing automation solutions. Whether you run an eCommerce store or a physical business doesn’t matter. Through email automation, you can generate more leads and boost sales. Marvel’s email marketing automation management entails; 

Development of Drip Campaigns

Through research and analytics, Marvel Marketing will develop a suitable drip campaign sequence that aims to engage your audience until they make a purchase.

Welcome Series

Immediately a consumer shares their email address with your business. We will share a series of welcoming interests which will nurture their interest in your products or services.

Customer Win-Back

It's normal for some customers to get distracted along the way. However, we have an exceptional customer win-back campaign that re-engages potential clients that may have been lost somewhere along the sales funnel.

Web Activity Campaigns

Marvel evaluates insights from your web activity which we use to create customized campaigns for your email marketing list.

ESP Migration

Your ESP can either make or break your email marketing campaigns. That’s why we can review and migrate you to a better ESP that can guarantee a better ROI. If you are contemplating switching from one ESP to another, our team can help out with the following; 

Reviews of Potential ESPs

We will start by evaluating email service providers that may be more suitable for your brand. Then we create demos of each ESP and share these presentations with you. The purpose of doing so is to give you an in-depth understanding of available ESPs.

ESP Migration and Setup

Our email marketing specialists can facilitate a smooth transition to your new email service provider. This team will perform the necessary setup, which entails transfers of templates, domain authentication and integration.

ESP Audits

An essential part of ESP migration is an audit of your former provider. The audit identifies factors that were affecting your email marketing efforts. An audit report lets us identify the best ESP you should migrate to.

ESP Research

As you may already know, there are many email service providers. Some are known to offer the best services, whereas others only provide essential solutions. We will ensure the ESP you migrate to caters to all your email marketing needs.

eCommerce Email Marketing Services

Do you think that your eCommerce store can benefit more from email marketing? Marvel is a renowned provider of eCommerce email marketing services. Check out the following solutions that can come in handy for your Shopify or WooCommerce store; 

ESP Migration

If your email marketing campaigns are not bringing results, your ESP could be to blame. Our email specialists can review your ESP and help you migrate to a better option. We will transfer your current campaigns, templates and much more.

Email Strategy

The email marketing strategies for an eCommerce store are slightly different than those of other businesses. We can create a custom strategy to deliver more clients and sales to your eCommerce store.

Template Design

Marvel Marketing has an in-house team of web designers who can create high-converting templates for your email marketing campaigns. You will be glad to know that our template designs are built from scratch and are personalized to engage your target audience.

Email Automation

Running an eCommerce store is hectic, and as a business owner, you don't have the time to always send out marketing emails. The good news is that Marvel Marketing can automate your campaigns. We use advanced tools that promote better engagement and conversions.

Email Marketing Management

When it comes to email marketing, automation is never enough. Sometimes, your campaigns need to be reviewed, audited and optimized. That's where our management services chip in. You are guaranteed more revenue when you hire us to manage your eCommerce email marketing.

Email Newsletters Services

Newsletters are essential in educating your audience about product updates, promotions, offers and discounts. As your email marketing company, Marvel offers the following newsletter solutions; 

Responsive Templates

All our newsletters feature a professional and highly responsive template. We have a team of skilled designers who can create a neat template integrated with your brand message and tone. Templates created by Marvel are also optimized to work on all devices.

Customized Newsletter Campaigns

We are so good at email marketing because we offer our clients solutions that help them meet their objectives. For instance, if you want a simple newsletter. All you have to do is let us know, and we will build one that exceeds your expectations.

Newsletter List Management

The newsletters we will create for your brand are optimized to boost signups. With us by your side, we can extensively grow your newsletter list and ensure that your brand creates a positive image among its target audience.

Personalized Promotions

If you want to run a promotion for products or services, we will research your audience and develop personalized promotions that resonate with their interests. We will create a clear message which is easy to understand.

Email Blast Service

Mass emails are one of the oldest yet most effective email marketing solutions in the digital arena. Marvel Marketing offers exceptional email blast solutions if you want to leverage mass marketing emails. By using robust email blast software, we will; 

Create an Organic Email List

The biggest challenge with mass emails is that it's easy to be flagged as spam. We will create an organic email list based on specific demographics to prevent that from happening. Each message will be delivered to the right audience.

Development of a Template Design

Unlike other agencies, our mass emails comprise of a remarkable design with engaging content and aesthetically pleasing graphics. Our templates are designed to be responsive and attention-grabbing.

Recommendations

Post-launch of email blast services, Marvel Marketing goes the extra mile by offering guidance and recommendations on improving your email marketing campaigns.

Tracking and Analytics

Even after offering recommendations, we will not abandon you to struggle with email marketing campaigns. Our team will track the performance of your campaigns and give you detailed reports.

Why Hire Marvel Marketing for Your Email Marketing Campaigns?

Marvel Marketing is ranked as the best email marketing agency that offers quality services. We have partnered with many brands over the years and would love to be part of your team. Here are a couple of reasons why you should hire us; 

Access to All Email Marketing Solutions

At Marvel, you can access all email marketing services under one roof. Whether you need email blast services, email automation or management, all you have to do is contact us for a free consultation. We have a team of specialists who will cater to all your email marketing needs. 

Email List Segmentation

One of the reasons our email marketing campaigns are so successful is because we are very keen on email list segmentation. We will ensure that your emails are delivered to the right audience and at the right time. This occurs as a result of in-depth research and utilization of advanced software. 

A/B Tests

Before launching any campaign, we first use A/B tests to gauge which campaign performs best. This applies to email templates, newsletters and email automation. Using A/B tests enables us to identify the best campaign that delivers the highest ROI. 

Trained and Experienced Email Marketing Specialists

When you hire Marvel Marketing for email marketing campaigns, you can be assured that you are working with the best. Our team has more than a decade’s worth of experience in developing email marketing campaigns. This team also undergoes regular training to familiarize itself with the latest trends. 

Provision of Regular Reports

Unlike other email marketing agencies, Marvel Marketing offers reports to all its clients. These reports often highlight the click-through rates, increase in traffic and leads. Reports will enable you to gauge the performance and success of your email marketing campaigns. 

Additional Digital Marketing Services

Besides email marketing, Marvel Marketing offers other digital marketing services such as SEO, web design, copywriting and Pay-Per-Click solutions. When you partner with such an agency, your brand will enjoy a boost in traffic, sales and ROI. 

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