What Is Conversion Rate Optimization (CRO)?
Conversion rate optimization is the process of finding ways to increase your website’s conversion rates. It’s also sometimes referred to as CRO.
Conversion rate optimization mainly focused on increasing the probability that a visitor will make the desired action, such as making a purchase or filling out a lead generation form.
The process usually involves testing different elements on your site and then bringing the highest converting elements into the design and layout of your site.
To achieve a high conversion rate, we ensure that we understand what most people want from your site. We make you aware of your visitors’ goals and what prompts them to make a purchase or take some other action on your site.
In addition to testing different elements, we also work on getting more people to your site. This is because increasing the number of conversions starts with increasing the number of visitors.
Why Is Conversion Rate Optimization Important?
If you aren’t familiar with conversion rate optimization, the benefits might not seem clear. However, there are several reasons why increasing your site’s conversion rates is important.
One reason is that conversion rate optimization ultimately helps you increase revenue. By improving your conversion rate, we ensure you boost sales and make more money.
You might also be able to lower your costs if you use conversion rate optimization to reduce the costs of customer acquisition. Many companies achieve a 50% reduction in their customer acquisition costs by implementing conversion rate optimization.
Another benefit of conversion rate optimization is that it can help you reduce your bounce rate.
A high bounce rate means that most people are leaving your site on the same page they entered. If you can increase your conversion rates, your bounce rate will likely drop. Like all other digital marketing solutions, you should also prioritize conversion rate optimization.
How Does Conversion Rate Optimization Increase Revenue?
There are multiple ways that our conversion rate optimization can improve your revenue. One way is by helping you increase the number of conversions that your site gets.
If you have a low conversion rate, there are probably some issues with the design and layout of your website. Conversion rate optimization can give you insight into what is keeping people from making a purchase or taking the desired action.
You might find that the copy on your site isn’t persuasive or that visitors can’t easily reach the page they want. By implementing conversion rate optimization, we ensure you will be able to increase the number of conversions and boost revenue.
Another way that conversion rate optimization can improve your revenue is by getting rid of a high percentage of people who are visiting your site.
If you don’t have a clear call to action, visitors will just click around on your website for a while before leaving. You can reduce your bounce rate by increasing the number of conversions.
However, you might also want to consider getting rid of people who never had any intention of converting in the first place. If your conversion rates are low, it might mean that you have a lot of “window shoppers” on your site.
These people are not only taking up space on your website, but they are also lowering your conversion rates by never even attempting to make a purchase. By getting rid of these people, you can improve your conversion rates and revenue.
How Can Conversion Rate Optimization Improve Your Customer Acquisition Costs?
Conversion rate optimization can also help you reduce your customer acquisition costs. Many companies have been able to significantly decrease their costs by implementing conversion rate optimization.
One way that companies do this is by identifying good advertising channels. For example, many companies work to increase their Facebook Likes because it costs less to get a new customer from Facebook than it does from a search engine.
There are also ways that companies can decrease their costs by using their websites. Conversion rate optimization can help you pinpoint the key areas where you need to improve your website so that it’s more likely to convert visitors.
For example, you might want to work on decreasing your bounce rate by adding a clear call to action. It’s also important to make sure that visitors are easily able to find products that are similar to the ones they are searching for.
Conclusion
There are many reasons why companies want to implement conversion rate optimization. You can increase your revenue, reduce your costs and improve the quality of your customers with conversion rate optimization.
