SEO Copywriting in 2021
In today’s search engine optimization (SEO) world, knowing how to write amazing SEO copywriting is integral and most small businesses know that content needs to be a large investment. Part of that investment really paying off is that you use your content to rank for the exact keywords that your audience is searching for – but the key to writing SEO content comes beforehand.
This article is going to dive into the nitty-gritty of how to write for SEO, all so you can ensure you’re putting out the best possible content for Google and your audience. So, let’s begin with the basics…
What Is SEO Copywriting?
SEO copywriting is the practice of writing content that includes keywords that describe your business, products or services. It is content that search engine spiders can pick out from a website and use to rank the site highly in the search engine results. This type of writing needs to include words and phrases that search engines deem to be keywords, as well as words and phrases that customers will type into a search engine if they are looking for a product or service similar to what you sell or offer.
SEO copywriting is a discipline that combines the principles of SEO and quality content creation into a single, efficient process. It’s different from other forms of copywriting because it needs to appeal to both users and Google – and it has the added benefit of attracting links.
How Do I Write Good SEO Copy?
Learning how to write SEO copywriting can be tricky. You want to write copy that ranks highly in search engines, but at the same time, you’re trying to write copy that converts. Good keyword research is your starting point. Researching the keywords you wish to rank for tells you what your target audience’s intent is. Think about their intent as you write. Get them to act on your call to action and convert with relevant, resonating information.
This means matching your audience’s intent with the appropriate language used in your content. Get to the point, but also focus on creating helpful, comprehensive content for users that will stick around and visit your site again.
The copy you write for your pages is the first glimpse potential visitors will have of your site. Get it right, and you’ll intrigue, convert, and convince your audience that your page is the one they’ve been looking for. The content on your website plays a pivotal role in your continuous search engine optimization efforts that will help ensure that those users continue navigating to the other content on your site that didn’t come from the organic listings.
SEO Copywriting Tips For Better Rankings
Here are tips for writing great content that will help you rank in the top search engine results:
- Improve SEO with natural keyword usage;
- The keywords used should be based on your audience;
- Write for the featured snippets (concise and to the point);
- Use optimized images and headers throughout your content;
- Include internal links from authoritative sources that add value; and
- Consider the content, write the tone accordingly.
Optimized for search engines and great content need not be mutually exclusive. By using a few of these tips you can create content that will engage your audience and motivate them to share with their online community. This is a win-win opportunity for your website to rank in top search engine results.
The Google algorithm is evolving rapidly. Over the years, SEO strategies have changed dramatically. But one thing never changes: good content always wins. If you’re unsure of your own copywriting skills, it can be well worth it to hire a pro – consider online marketing by Marvel Marketing and watch your website come to life.