What is Public Relations (PR)?
PR is the process of shaping perceptions, building relationships, and crafting a positive image for individuals, businesses, or organizations. At its core, PR is about effective communication, using various media channels and storytelling techniques to share compelling narratives with the world.
It involves managing both internal and external communication, engaging with stakeholders, and responding to challenges with transparency and finesse. PR professionals act as brand guardians, orchestrating strategies to enhance credibility, trust, and reputation. Whether it’s managing crises, generating media coverage, or nurturing a brand’s identity, public relations plays a vital role in helping entities connect authentically with their target audience.