This is a comprehensive evaluation of your website’s performance, structure, and optimization to identify areas that need improvement. An audit helps us gauge your current website visibility, rankings, and traffic generation. From this audit, we can identify key areas of your SEO strategy that need to be worked on.
The second step in our approach entails identifying relevant keywords and phrases that people are likely to use when searching for information related to your website. Keyword research helps us understand the language and terms used by your target audience. We can therefore develop a campaign using these keywords.
As the name suggests, this step entails working on different on-page elements with the goal of making them more relevant to both search engines and your site visitors. Part of our on-page SEO entails writing compelling meta descriptions, title tags, URL structures, optimization of images and content amongst others.
Technical SEO entails optimizing the technical aspects of your websites so that search engines can easily crawl and index it. This includes factors like website speed, mobile-friendliness, site architecture, and XML sitemaps. You don’t have to worry much about this. Our technical team will handle everything for you.
These are strategies that are performed outside of your website to enhance its visibility and reputation in search engine rankings. Off-page SEO revolves around building a strong online presence and credibility through external factors. This typically involves tactics such as link building, social media marketing, online reputation management, influencer outreach, guest blogging, and directory submissions.
Unlike other Victoria SEO agencies, Marvel Marketing offers its clients reports which highlight keyword rankings, website traffic sources, user engagement metrics, backlink profiles, and other relevant data. We take the time to collect and analyze data related to the performance and effectiveness of your search engine optimization campaigns and present it in a report. This report comes in very handy in calculating ROI.