Before we work on your website’s SEO, we must first figure out what practices you have been engaging in the past. An audit determines the individual approach we will follow in your SEO project. The audit will look into your on-page SEO, some of the technical aspects, the UX of your website and we’ll also examine the competition.
The second most important step in our SEO process is keyword research. To make your website rank at the top of all Ottawa businesses, we must figure out what phrases people are using to look for your products or services. It’s through keyword research that we can optimize your website content for search engines. Marvel Marketing uses advanced SEO tools to identify all types of keywords ranging from short, and long-tail to high-converting keywords.
It’s now time to get our hands dirty. From the keyword research we did earlier, our SEO specialists will begin integrating it into your website content. They will also optimize various on-page elements of your website like URL structures, meta tags, and heading tags. Images on your website will also be optimized for search engines.
This is an area that is heavily overlooked by most Ottawa website owners. Thanks to our technical SEO solutions, it will be easier for search engines to crawl and index your website. In technical SEO, you can expect our team to improve your page loading speed, clarify your website structure and submit an XML sitemap. We also improve your website’s responsiveness to mobile devices.
This is the opposite of on-page SEO and it entails enhancing a website’s credibility and authority. Because Marvel Marketing offers a comprehensive SEO package, we also offer off-page SEO services like link building, social media engagements, and content sharing. We will also work on your reputation within Ottawa and its environs.
To help you track the effectiveness of our SEO efforts, Marvel Marketing provides a detailed report documenting the improvement in rankings and organic traffic. It also displays the achievements of your KPIs and objectives. you’ll be glad to know that our reports are quite comprehensive and highlight all aspects of our SEO ranging from on-page to technical SEO analysis.