A couple of years ago, the only marketing a plumber had to worry about was listing their contacts in the local phone book or Yellow Pages. This strategy worked effectively in bringing you clients throughout the year. However, nowadays, people don’t use phonebooks or yellow pages. They use the internet. And if you want to get more clients and stand out from competitors, you have no other option than to take your business online. Below are some marketing tips to help you set up a solid online presence.
Launch a Website
Without a website, your online plumbing marketing efforts will be futile. No matter how big or small your plumbing business is, a website is a must-have. It’s the face of your company, and it’s how clients will find you online.
The ideal website for a plumbing business should contain your contact information. You should also list the services you are offering and the location you operate in. Some plumbers use their websites as portfolios for jobs they have done in the past. This can build credibility. It is also crucial that you create a landing page that will help you generate leads.
Ensure the Site is Responsive and Appealing
We would have merged these two tips, but each plays a significant role in marketing your business. Most plumbers have recently realized the importance of having a website. That’s awesome because it will help you get more clients. A website alone isn’t enough to bring you many leads that guarantee business growth.
For that to happen, your site must be responsive and appealing. The online community hates websites that load slowly or have glitches. They are, however, attracted to graphically appealing and responsive sites. If you want to beat your competitors who already have websites, make yours unique by improving responsiveness and design.
Start a Blog
A blog can drive more traffic to your site, which you can convert into leads. What a blog does is that it shares tips, how-to articles, and reviews. As a plumber, you are definitely experienced in common plumbing issues. Therefore, you can offer a lot of valuable knowledge. In these blog posts, you can market your plumbing business or skills. Readers can then click on your contact info and reach out for a particular service.
Invest in Search Engine Optimization
Do you want your plumbing business to be the first thing clients see when they look up plumbers (in your area) on the internet? Well, you have to optimize your site and blog for search engines. Through SEO, your business can rank higher on search engine result pages, and that’s how clients will find you easily.
SEO entails the use of relevant keywords. For instance, if you are a plumber based in Calgary, you can incorporate ‘Calgary Plumber’ keywords in your content. Now that we have mentioned content, you must ensure the posts you share are helpful. You will enjoy more traffic if your posts offer value to readers.
Head Over to Social Media
You want to take your plumbing business online, right? It’s time to register it on various social media platforms. Social media networks have billions of active users. Nearly three-quarters of your potential clients have a social media profile. It, therefore, makes a lot of sense for you to engage in social media marketing.
Be it Facebook, Instagram, or Twitter, having a social media presence is an opportunity to interact with clients. You can use these platforms to share content from your website or blog. It also builds brand trust and reputation.
Today, the plumbing business faces a lot of competition both at large and small scale. Plumbers and contractors have to devise ways on how to stand out and get more customers. Online marketing can help your business get noticed, and the above tips can come in quite handy.
For a plumber who isn’t familiar with website creation and design, or you are fully committed to serving your clients, Marvel Marketing agency can assist with improving your online presence. We are a digital agency that offers web development, design, SEO, social media management, content creation, and many other services. We have helped many plumbers get attention from online users, and we can do the same for you. Give us a call on (647) 556-2320 or (587) 387-2323, and let’s talk about how we can help your plumbing business thrive online.