TRADES PERFORMANCE DIVISION

Home Services
Marketing Agency

Home service businesses and contractors trust Marvel Marketing to get them more leads & grow revenue.

(120+ 5-Star Reviews)
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THE STRATEGY

Grow Your Sales,
Not Just Leads

We help home service businesses rank higher, get more calls, and keep their schedule full with digital marketing strategies.

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Trades Marketing Services
TAILORED MARKETING SOLUTIONS

Digital Marketing For Home Service Businesses & Trades

Web Design

Website Design

Custom-built sites designed to engage and convert leads.

Paid Media (Ads)

Targeted ads that drive qualified traffic and boost ROI.

Google SEO Rankings

Rank higher on search results with proven SEO strategies.

Local Service Ads (LSA)

Get more leads with high-visibility Google Local Services Ads.

Email Marketing

Email Marketing

Engage and convert leads with strategic email campaigns.

Social Media

Social Media

Build your brand and engage with customers on socials. 

PARTNER WITH CONFIDENCE

Industries we Specialize In

You help customers improve their homes. Our home services marketing agency helps home services businesses like yours grow. With our team of lead generation experts and our deep understanding of the home services industry, our digital marketing strategists know how to generate leads to create more revenue for your home service business. Explore just some of the home service industries we partner with across Canada and the US.

HVAC

PLUMBING

ELECTRICAL

ROOFING

DOORS/WINDOW

RESTORATION

REAL EXPERIENCE, REAL KNOWLEDGE

Contractor Marketing team with hands-on experience

With the Trades Performance Division, you’re not just getting another agency—you’re gaining a marketing team led by previous contractors who’ve been in your boots. Our founder and agency partner both built and scaled 7-figure trades businesses using the very digital marketing strategies we deliver today. That mix of real hands-on trade experience and proven online growth tactics gives you an unmatched edge. We understand the day-to-day challenges of running a home service business, and we know how to turn leads into booked jobs, calls into customers, and campaigns into consistent revenue.

Trades Performance Division - Ryan McRae
Trades-Performance-Division-Jake-Needham-Final-1
Transparent & Honest

Our PRicing

Paid Media Management (PPC)

Data-driven ad campaigns across multiple platforms, optimized for conversions, audience targeting, and ROI improvement. Includes campaign strategy, management, and performance reporting.

$0

One time setup

$1,200

Starting from per month

A Full PPC Team for Less Than One Employee.

What is included, broken down:

Market Insights & Audience Strategy: We conduct thorough market and competitor research, analyze target demographics and keywords, forecast outcomes, explore relevant channels, and set clear goals—laying a data-driven foundation for your campaign.

Platform Configuration & Campaign Setup: We set up ad platforms, implement tracking, define precise audiences, and create campaign structures to optimize your launch and performance.

Landing Page Creation: We create one landing page for your campaign with a proven high-converting layout with your custom branding.

Continuous Campaign Optimization & Testing: We continuously monitor performance, refine bids and budgets, test and optimize ad copy, run A/B experiments, and perform in-depth analyses to drive maximum ROI.

Data Analytics & Performance Reporting: We deliver clear, actionable reports, provide competitor insights, and highlight strategic opportunities so you always stay ahead of the market.

Creative Refresh & Conversion Optimization: We refine and update your current creative assets, test new concepts, and enhance landing pages each month, ensuring consistent, high-impact results and better conversions.

Media Investment & Budget Allocation: This is paid directly from you to the platform (Google and/or Meta). These allocated funds power your ads and strategies. We flexibly adjust spending to secure the best possible ROAS or CPA for your business.

SEO – Search Engine Optimization

Comprehensive SEO services to improve organic search rankings, enhance website visibility, and drive high-quality traffic through on-page, off-page, and technical SEO strategies.

$0

One time setup

$1,500

Starting from per month

Get rankings while you work. Long-term leads.

What is included, broken down:

Comprehensive Audit & Roadmap: We conduct in-depth on-site, off-site, and technical analysis—covering over 100 steps. The outcome is a tailored SEO action plan that addresses on-page SEO, technical fixes, Local SEO considerations, and more.

On-Site & Technical Optimization: We refine meta tags, titles, and site structure for improved usability. We also handle technical tasks like robots.txt updates, XML sitemaps, and site performance checks.

Internal Link-Building: We strengthen domain authority by submitting directories, managing off-page link outreach, and optimizing internal site links.

Local Directory Management:
 We strengthen domain authority by submitting directories, managing off-page link outreach, and optimizing internal site links.

Analytics & Reporting: We provide monthly reports via Ahrefs, deliver competitor insights, and suggest ongoing improvements to keep your site ahead in search rankings.

Keyword-Optimized Article Creation: We plan, write, and publish three new articles per month using relevant keywords and internal cross-linking—driving fresh traffic and improving content depth.

Targeted Backlink Building & Outreach: We acquire high-quality backlinks from reputable websites, remove low-value links, and expand brand presence on forums, blogs, and news platforms to boost domain authority.

Website Design

Custom websites designed for performance, responsiveness, and user experience, integrating SEO and branding to align with your goals and industry standards.

$5,000

Starting for complete website

One site. Endless conversions.

What is included, broken down:

Website Research & Planning: We conduct a detailed SEO audit, competitor analysis, and content research to ensure your site aligns with your audience’s needs and industry standards.

Website Wireframes, Design & Copywriting: We design wireframes for up to 10 pages, develop a user-friendly layout, and create engaging, SEO-focused content for key pages.

Responsive Website Development: We build a fully responsive, custom-designed website on WordPress, followed by thorough usability testing to ensure a seamless experience across devices.

Training & Documentation: We provide training on content upload and deliver detailed documentation to empower your team to manage the site effectively.

Additional Product Pages: Add individual product pages.

Custom Landing Pages: Design and build additional landing pages to meet specific marketing or campaign needs.

New Product Page Template: Develop templates for new product categories for seamless scalability

Custom Graphics & Animations: Create custom animated graphics to elevate your website’s visual appeal.

Email Marketing Integration: Integrate email marketing tools to capture leads and run campaigns directly from your website.

On Location Photography: We help you plan and execute a photoshoot of 20-30 professional images to populate your new website.

Social Media Management

End-to-end social media management, including content creation, scheduling, engagement, and analytics to build brand presence and foster audience growth.

$0

One time setup

$1,200

Starting from per month

Daily brand presence & visibility growth.

What is included, broken down:

Initial Profile & Audience Analysis: We optimize or establish your brand profiles, research your target audience and competitors, define engagement goals, and set up essential analytics—laying a solid foundation for effective social media management.

Community Engagement & Monitoring: We handle daily/weekly monitoring, respond promptly to comments and messages, and foster conversations to build a loyal, active community.

Content Scheduling & Optimization: We plan and schedule posts, refine captions and hashtags, and continually tweak content to maximize reach and interaction across each platform.

Content Strategy & Creation: We develop on-brand, user-focused content ideas, conduct two monthly shoots or creative sessions, and ensure consistent messaging across all platforms under our management.

Sponsored Post Amplification: We recommend and manage post boosts for well-performing content, helping accelerate audience growth and brand visibility.

High-Production Video Shoots: We produce 8 short-form videos each month in a single shoot—ideal for Reels, TikTok, or other vertical formats. Perfect for brands seeking polished, stand-out social media content.

Email Marketing

Get transparent, fixed monthly pricing for your email marketing services. One setup fee covers strategy, platform onboarding, and template design. Your ongoing monthly fee covers everything needed to run and optimize high-performing email campaigns—no hidden fees, no long-term contracts.

$0

One time setup

$750

Starting from per month

Automated campaigns, with predictable results.

What is included, broken down:

Strategy & Campaign Planning: We deliver a custom email marketing strategy, advanced list segmentation, and automation workflows tailored to your business. All campaign onboarding, platform integration, and setup are managed by our email marketing agency experts.

Pro Campaign Management: Our agency team designs, writes, and deploys bi-weekly email campaigns. Benefit from ongoing A/B testing, performance-driven creative, and advanced email automation—so every campaign is built to maximize opens, clicks, and conversions.

Reporting & Transparent ROI Tracking: Get detailed performance reports for every campaign—track opens, clicks, conversions, and real sales. Our monthly email marketing services include expert recommendations to optimize your ROI and boost your customer retention.

Trades Performance Division Logo

exclusive service packages for trades

With more than a decade working with trades businesses, we know what it takes to keep the phone ringing and your team busy. We’ve tested every type of ad, landing page, and offer across different platforms, so you don’t have to waste money figuring it out. Our pricing is built around real results: steady leads, booked jobs, and trackable ROI. Whether you have a small crew or running a multi-location franchise, we’ve got packages that fit your goals and help you grow without the guesswork.

Apprentice

<$1M Yearly Revenue

$3,000/mo

Valued at $3,650+ when purchased separately

Ad spend is additional. Up to $5k Ad spend

Foreman

$1-$3M Yearly Revenue

$6,000/mo

Valued at $7,000+ when purchased separately

Ad spend is additional. Up to $20k Ad spend

Titan

$3M+ / Contact for Custom Solutions

$9,000+/mo

Valued at $10,500+ when purchased separately

Ad spend is additional. Up to $50k+ Ad spend

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