6 Types of Marketing Your Business Needs to Invest In

6 Types of Marketing Your Business Needs to Invest In

Share this post:

When creating a marketing strategy, you need to familiarize yourself with the different types. Even though marketing is a general term for promoting and selling your brand’s products or services, there are different ways you can reach and share your message with potential customers. Distinguishing various types of marketing ensures your business can utilize different approaches towards promoting its brand. 

Here is a roundup of the six most popular types of marketing your business needs to focus on. 

1. Viral Marketing

This form of marketing enables a business to reach a wider audience. When your marketing message goes viral, it reaches more than just your potential clients. This broad outreach is quite favorable for any business. Viral marketing messages often spread very quickly and last for a short duration. You, therefore, need to get the most out of them during that short period. 

Viral marketing campaigns aren’t the hardest to develop. All a business needs is a creative marketing team that can create attention-grabbing and shareable content. This mode of marketing heavily relies on social media because that’s where users will share the message. Before a business gives viral marketing a try, it needs a robust social media presence. 

2. Keyword Marketing

It’s the most popular type of marketing practiced by most businesses. Keyword marketing is directly related to SEO because the primary goal of this type of marketing is to display messages to users interested in that particular information. 

Keyword marketing heavily relies on keyword research. This is whereby a business identifies some of the phrases its potential audience may use to search for services, products, or brands. This type of marketing requires an in-depth understanding of search engine optimization. A business investing in such should also have access to an experienced content creation team. Once the keywords have been identified, the content will have to be created to rank for those phrases. 

There are many types of keywords. It would be best to familiarize yourself with as many as you can. That will play a critical role in developing a successful keyword marketing campaign. 

3. Guerilla Marketing

Unlike other types of marketing on this list, guerilla marketing isn’t very popular. The reason for that is that guerilla marketing entails using unconventional strategies to gain the attention of consumers. Guerilla marketing campaigns are usually affordable. Nonetheless, they require a lot of creativity. 

Guerilla marketing is similar to guerilla warfare. They both contain the element of surprise and ambush. A well-laid-out guerilla marketing campaign can benefit a business in many ways. It’s a foolproof method of outsmarting competitors. And because of the nature of such campaigns, they are very memorable. 

4. Green Marketing

If your business is careful about its environmental impact, you need to hop onto green marketing. This is a strategy that revolves around eco-friendly business practices. For instance, a brand can switch to sustainable products and delivery of goods. Such information can be included in marketing campaigns, and it would resonate with consumers leading an eco-friendly lifestyle. 

Green marketing is more of a response to modern consumer demands. It also helps make the world a better place. Through green marketing, businesses can tap into newer markets and increase sales. Green marketing is all about honesty. Therefore, businesses shouldn’t offer misleading messages. 

5. Relationship Marketing

This type of marketing entails focusing more on the relationship between a business and its customers. Relationship marketing is all about enabling brands to foster better relationships with their audience, hoping that they will be rewarded with trust and loyalty. 

Through relationship marketing, a business can be guaranteed regular sales. It also gives you an added advantage in the market. After all, most businesses are profit-oriented. 

6. Influencer Marketing

The last type of marketing on this list is influencer marketing. This is a form of marketing where influencers in a particular industry endorse products and services. These influencers are individuals who have amassed a following on social media because of their knowledge or expertise in a particular niche. 

Influencer marketing can be very rewarding because most social media influencers have a lot of followers. Nonetheless, hiring an influencer these days is quite expensive. Therefore, you need to evaluate your marketing budget. 


These are just some of the most popular types of marketing your business should consider investing in. But before you channel your resources to a particular type of marketing, you need to make sure that it aligns with your brand’s objectives. Throughout the years, Marvel Marketing has been engaging in all these types of marketing. We can, therefore, provide professional insight into which type of marketing is best for your business. We also have the experts you may need to develop any of the above marketing campaigns. 

Share this post: