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7 Reasons a Responsive Web Design is Important for Business

Responsive web design is focused on crafting websites to provide an optimal viewing experience across a wide range of devices, from desktop computer monitors to mobile phones. In this post, we will discuss why it’s important for business.

1. Increase Customer Intake

Responsive web design enables your business to reach a wider audience, no matter what type of device they use to access your website. More and more people are accessing the web through various devices. If your website is not responsive to all of them, you are limiting your customer database.

2. Consistent Lead & Sales Generation

A website that works the same way on all devices enables you to build a prospective client base that is more diverse than it could have been otherwise. Thanks to responsive web design, you increase your number of potential clients by getting your website in front of their screens.

3. Better Site Management

With a responsive website, you can avoid the hassles of maintaining multiple versions of the same website. You have one web design that works for all devices with responsive web design. Plus, you also avoid the extra costs of maintaining and updating multiple sites; one responsive website is all you need.

4. Boost Search Engine Optimization (SEO) Rankings

With responsive web design, your website can easily adapt to all kinds of devices, which has the potential to improve search engine rankings. Since the search engines now put more emphasis on the mobile-friendly nature of a website, a responsive website can increase your rankings.

5. Improve Brand Reputation

In today’s business world, first impressions count. With web design being an important part of modern branding, it is imperative that your brand has a unique and functional website. With responsive web design, your website will be functional and impressive–which goes a long way in ensuring that your website is what customers expect it to be and that your brand gets an edge over its competitors.

6. Improve Mobile User Experience

With more and more people accessing the internet through mobile devices, your prospects and clients will increasingly be accessing your website on their mobile devices. If your website is not responsive, this group of website visitors will be missing out on important information that is available only on your website, such as directions to your business location, product or service details, or even online chat sessions, which will make them more likely to move on to another website that is easier to navigate.

7. Spend Less Time Spent Redesigning Your Website

It is hard to imagine how much time and money would be saved by maintaining just one website. Responsive web design ensures that your website is as close as possible to being optimized for every device, which can mean savings in terms of time and money.

Make Your Website Responsive Today

In today’s competitive business environment, it is essential to get ahead of your competitors by investing in responsive web design. If you are still hesitant about switching to responsive web design, it is time to reconsider. A responsive website will enable you to stand out from your competitors. So, why wait? Get started today!

Tap into the power of one of the best web design companies in Calgary, AB to make your site responsive. Marvel Marketing specializes in custom web design and e-commerce development. Get started today!

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