PRIVACY POLICY

Personal Information
When you interact with us, we automatically receive and store certain types of information, such as the content you view, the date and time that you view this content, the products you purchase, or your location information associated with your IP address. We use the information we collect to serve you more relevant advertisements (referred to as “Retargeting”). This is statistical information used to monitor the usage of our website and for advertising purposes. This information does not include personal information. a) Personally Identifiable Information: Marvel Marketing will not rent or sell your personally identifiable information to others. We may store personal information in locations outside the direct control of Marvel Marketing (for instance on servers or databases co-located with hosting providers). Any personally identifiable information you elect to make publicly available on our sites, such as posting comments on our blog page, will be available to others. If you remove information that you have made public on our site, copies may remain viewable in cached and archived pages of our site, or if other users have copied or saved that information. Our blog is managed by a third party application that may require you to register to post a comment. We do not have access or control of the information posted on the blog. You will need to contact or login into the third party application if you want the personal information that was posted to the comments section removed. To learn how the third party application uses your information, please visit their privacy policy. All personal information used within our contact form will be used by the internal team at Directive for communication purposes. b) Non-Personally Identifiable Information: Non-Personally Identifiable Information: We may share non-personally identifiable information (such as anonymous usage data, referring/exit pages and URLs, platform types, number of clicks, etc,) with interested third parties to help them understand the usage patterns for certain Directive Consulting services.

Cookies
As you browse marvelmarketing.ca, advertising cookies will be placed on your computer so that we can understand what you are interested in. Our display advertising partner, then enables us to present you with retargeting advertising on other sites based on your previous interaction with marvelmarketing.ca. The techniques our partners employ do not collect personal information such as your name, email address, postal address or telephone number. You can visit this page to opt out of AdRoll and their partners’ targeted advertising.

Security
We implement a secure processing server on our site when collecting information to ensure a high level of security for your personal information entered such as bank details and credit card information.

AI Chatbot and Automated Interactions
Marvel Marketing Ltd. (“Marvel,” “we,” “us”) uses an AI-powered chat assistant on marvelmarketing.ca to answer questions about our services, help qualify inquiries, and connect prospective clients with our team. This section explains how that chatbot works and what happens to the information you share with it.
The chatbot is not a human. The chat widget is an automated assistant powered by artificial intelligence. It is not a Marvel employee. Responses are generated by software and may occasionally be incomplete or inaccurate. Any information that matters to a business decision, including pricing, timelines, contract terms, or service scope, should be confirmed directly with a member of our team before you rely on it.

When you interact with the chat assistant, we may collect:
– The content of your messages and the assistant’s responses
– Contact details you choose to provide, such as your name, email address, phone number, and company
– Information you share about your business, industry, goals, or budget
– Technical data including your IP address, browser type, device, approximate location, referring page, and the date and time of your conversation

You are not required to provide personal information to use the chatbot. We recommend you do not share sensitive information (such as financial account details, health information, or government ID numbers) through the chat.

How we use this information
– Respond to your questions about Marvel’s services
– Determine whether our services are a fit for your business and route qualified inquiries to the appropriate team member
– Follow up with you about your inquiry, including by email or phone if you provide that information
– Monitor and improve the accuracy and usefulness of the chatbot
– Maintain the security of our website and detect misuse

Third-party service providers
The chatbot is operated using Chatbase, an AI chatbot platform provided by Chatbase Inc. Your conversations are transmitted to and processed by Chatbase and by the third-party large language model provider Chatbase uses to generate responses, which is currently OPENAI. Chatbase processes this information in the United States Chatbase, and its infrastructure and sub-processors may store or access data in the United States and other jurisdictions outside Canada. By using the chatbot, you acknowledge that your information may be transferred to, stored in, and processed in jurisdictions with data protection laws that differ from those in Canada. Chatbase publishes a current list of its sub-processors at https://trust.chatbase.co/subprocessors, and its Data Processing Agreement and privacy policy are available at https://www.chatbase.co/legal.

Training of AI models
Conversations with our chatbot are not used by Chatbase or its underlying AI model providers to train their AI models. Chatbase accesses OpenAI, Anthropic, and Google through their commercial APIs, and those providers’ commercial terms exclude API customer content from model training by default.

How long we keep chatbot data
We retain chat transcripts and associated information for up to 12 months from the date of the conversation, after which the information is deleted or anonymized, unless a longer period is required to respond to an active sales inquiry, comply with a legal obligation, or resolve a dispute. Chatbase may retain operational logs for its own service delivery purposes in accordance with its DPA and privacy policy.

Your rights
Under Canadian privacy law, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and Alberta’s Personal Information Protection Act (PIPA), you have the right to:

– Request access to the personal information we hold about you, including chatbot transcripts
– Request correction of inaccurate information
– Request deletion of your chatbot conversation data
– Withdraw consent for future processing, subject to legal and contractual restrictions

To exercise any of these rights, contact us at [email protected] with the subject line “Chatbot Privacy Request” We will respond within 30 days. To help us locate your information, please include the approximate date of your chat and the email address or name you provided during the conversation, if any.

Consent
By opening and using the chat assistant on our website, you consent to the collection, use, and disclosure of your information as described in this section and in our Privacy Policy generally. If you do not agree, please do not use the chatbot and instead contact us directly at [email protected] or 587-387-2323.

Children
The chatbot and our services are not directed at individuals under the age of 18. We do not knowingly collect personal information from minors through the chatbot. If you believe a minor has provided us with personal information, please contact us so we can delete it.

Changes to this section
We may update this section as our chatbot, service providers, or legal obligations change. Material changes will be reflected in the “Last Updated” date at the top of this Privacy Policy.