The Company
AED Advantage is one of Canada’s largest independent providers, where you can buy automatic external defibrillator (AED) equipment and services. AED Advantage has established itself as a premier provider of AEDs for the Canadian marketplace.
The Challenge
At AED Advantage, there came a pivotal moment when the need for a refined online marketing and advertising strategy became clear. This realization was driven by the evolving marketplace, where they observed their competitors gaining traction and their own market share experiencing a shift. It was a wake-up call, signaling that it was time for a change.
Recognizing these challenges, AED Advantage reached out to us at Marvel Marketing. They were seeking a partner who could not only understand their unique position but also help them navigate the complexities of the digital world. Their goals were straightforward yet ambitious: to elevate their brand awareness and to boost their sales in a market that was becoming increasingly competitive.
Our team at Marvel Marketing was ready to rise to this challenge. We were excited to partner with AED Advantage, bringing our expertise and fresh perspectives to the table. Together, we were set to embark on a journey to develop a professional online digital strategy that would not only address the immediate challenges but also lay a strong foundation for sustainable growth and success.
The Solution
When we partnered with AED Advantage, our first step was to dive deep into understanding their unique business and industry landscape. At Marvel Marketing, we believe that a tailored approach is key to success, and our collaboration with AED Advantage was no exception.
We recognized the potential for enhancing AED Advantage’s online presence and began with strategic improvements to their website. Our goal was twofold: firstly, to elevate the user experience, making it more intuitive and conversion-friendly; and secondly, to optimize the site for search engines, aiming to boost AED Advantage’s organic rankings. These initial adjustments were vital in laying the foundation for what was to come next.
The next phase of our strategy involved a dynamic, ongoing campaign. We set our sights on the international stage, focusing on Canada. Our plan included a robust mix of International PPC (Pay-Per-Click) Google Ads and comprehensive International Organic SEO (Search Engine Optimization). This dual approach was designed to not only enhance AED Advantage’s visibility but also to drive meaningful engagement and conversions from a national audience.
At Marvel Marketing, we’re excited about this journey with AED Advantage. We’re committed to delivering results that not only meet but exceed their expectations, leveraging our expertise in digital marketing to propel their business to new heights.
The Results
Celebrating a year of partnership with AED Advantage, we at Marvel Marketing are thrilled to share the remarkable achievements of our campaign. This 18-month journey has been nothing short of a success story, marked by significant strides in brand awareness and revenue growth for AED Advantage.
One of the standout achievements has been the extraordinary performance of our PPC (Pay-Per-Click) campaign. Over the course of the year, we’ve maintained an impressive average Return on Ad Spend (ROAS) of 678%. This figure isn’t just a number; it’s a testament to the effectiveness and efficiency of our targeted advertising efforts, and a clear indicator of the tangible value we’ve delivered.
Furthermore, our SEO strategies have borne fruit in a spectacular fashion. AED Advantage now ranks for over 1120 new keywords on Google, a milestone that speaks volumes about the increased visibility and reach of their brand. This achievement in search engine rankings has been a crucial element in driving organic traffic and enhancing their online presence.
Looking back at these 18 months, we’re proud to say that not only have we met the initial milestones set out for AED Advantage, but we’ve also surpassed them. This journey with AED Advantage has been a rewarding experience for us at Marvel Marketing, showcasing our commitment to delivering results that make a real difference.
