What is meant by Web design?

Website architecture alludes to the plan of sites that are shown on the web. It normally alludes to the client experience parts of site improvement instead of programming advancement. A website specialist chips away at the appearance, format, and, sometimes, substance of a site.

What does a web designer do?

Website specialists plan, make and code web destinations and site pages, large numbers of which consolidate text with sounds, pictures, designs and video cuts. A website specialist is liable for making the plan and design of a site or pages. It and can mean dealing with a pristine site or refreshing a generally existing site.

Is web designing difficult?

Coding and plan abilities are more popular today than any other time, however both learning and executing website architecture can be overwhelming for fledglings, beginners, and experts the same.

How much does a web designer earn?

Sensibly gifted independent website specialists make about $75 each hour. This figure can change, however, as per CSS-Tricks. Web designer Expert gauges that the expense to plan a site is $30 to $80 each hour and the expense to create it is $100 to $180 each hour.

What makes a good web designer?

A few factors like consistency, colors, typography, symbolism, effortlessness, and usefulness all add to great web architecture. Making an extraordinary client experience includes ensuring your web architecture is enhanced for ease of use (structure and feel) and how simple is it to utilize.

VC Counselling CASE STUDY

633% Increase In Bookings From Website & Multi-City Expansion

We rebuilt their website from the ground up, taking an approach of simplicity. We didn't want to overwhelm visitors browsing for a therapist, we wanted them to feel comfortable enough to make contact.

RESULTS AT A GLANCE

178 keywords now rank on page one of Google, up from zero online presence at the start of the engagement.
Content strategy increased AI visibility by 322% in a single year.
Expanded from a single Calgary location to multiple offices across additional cities.
Added 32+ new therapists to the team to meet demand generated by online growth.
427% increase in conversions on google maps

Who is Virtuous
Circle Counselling?

VC Counselling (Virtuous Circle Counselling) is a Calgary-based professional counselling practice offering therapy and mental health support to individuals, couples, and families. The practice built its reputation on a warm, accessible approach to therapy, and set out to grow its team of registered therapists and its reach across Alberta while making it easier for new clients to find and reach out to them online.

The Challenge

When VC Counselling reached out, the problem was clear almost immediately: it was time to move off Wix. Their existing website was built on the Wix website builder, was incomplete, and didn't offer the flexibility or functionality the practice needed. On top of that, they weren't being found for their services online at all; the website was generating zero leads from the internet. VC Counselling needed a website that could be built exactly to their specifications, and a strategy to actually get found by the people searching for a counsellor in their city.

The Solution

We knew what needed to be done, and we got to work. The first step was moving VC Counselling off Wix and onto WordPress, giving us free rein to design and build a custom website rather than working within the limits of a website builder. From there we built out a full growth strategy across three connected pieces of work:

We rebuilt the website from the ground up on WordPress, taking an approach of simplicity. We didn't want to overwhelm visitors browsing for a therapist; we wanted them to feel comfortable enough to make contact. Using calm, settled colors and an easy-to-navigate layout, we delivered a website that is fully responsive on every device and built to convert visitors into booked consultations.

Our SEO strategy started with in-depth keyword research, new website content, and an ongoing monthly SEO campaign. There was no existing online presence for Virtuous Circle Counselling to build from, so our SEO team started from zero, implementing an advanced strategy across new content writing, new website pages, and strategic on-page and off-page work.

Ongoing website copywriting, social media content, and blog posts helped VC Counselling build brand authority and grow organic traffic over time, reinforcing the SEO campaign with content that spoke directly to the people searching for their services.

With these strategies working together, VC Counselling began to build a genuine online presence in the City of Calgary for the search terms that mattered most to their business. That growth translated directly into more website traffic, more phone calls, and more new clients, and it hasn't slowed down. Since partnering with us, VC Counselling has expanded to multiple offices and added 32+ new therapists to their team to keep up with demand.

All Around
Success for Virtuous Circle Counselling

The results have gone well beyond simply fixing a broken website. VC Counselling now ranks for 178 keywords on page one of Google, giving them consistent visibility for the searches that bring real clients through the door. Alongside traditional search growth, our content strategy has driven a 322% increase in AI visibility over the past year, putting VC Counselling in front of clients as they turn to AI-powered search and summaries to find a therapist, not just traditional search results.

That visibility has fueled real business growth. VC Counselling has expanded from a single Calgary location into multiple offices across additional cities, and has grown its team by 32+ new therapists to meet the demand this online presence now generates. What started as a practice with zero leads from the internet is now a multi-office operation with one of the strongest local search footprints in its category.