Bison Credit Solutions is a Calgary, Alberta-based debt collection agency with over 30 years of experience recovering funds for businesses across Canada. The team handles third-party consumer, commercial, and small business collections, tenant and legal debt recovery, and medical collections, backed by an in-house legal team and an on-site owner and management team. Bison operates on a contingency basis, "We Don't Collect, You Don't Pay," and has expanded its service footprint well beyond Calgary into Edmonton, Vancouver, Kelowna, Red Deer, Lethbridge, Nanaimo, and other Canadian cities.
BISON CREDIT SOLUTIONS CASE STUDY
Revenue Up Significantly In 3 Months With SEO + High-Converting Website
We built out a full SEO program centered on dedicated, locally-optimized landing pages for each city Bison serves, supported by targeted on-page content, technical SEO, and an ongoing link-building program to grow domain authority and referring domains.
RESULTS AT A GLANCE
- 10+ tracked keywords on Google Search page 1
- The site ranks for 251 organic keywords, supported by a growing local and national footprint.
- The backlink profile has grown to 1,127 backlinks from 315 referring domains.
- Organic search drove 534 clicks on 30.1K impressions in the last three months alone
Who is Bison
Credit Solutions?
The Challenge
Debt collection is a highly competitive, trust-driven category, and Bison needed to be found not just in Calgary but across every new city it expanded into. That meant building search visibility and topical authority from a relatively low starting point, competing against long-established national agencies, while creating dedicated location pages that could rank on their own for city-specific searches like "collection agency Calgary," "debt collection agency Edmonton," and similar terms across a dozen-plus markets.
The Solution
We built out a full SEO program centered on dedicated, locally-optimized landing pages for each city Bison serves, supported by targeted on-page content, technical SEO, and an ongoing link-building program to grow domain authority and referring domains. Content and internal linking were structured around the core commercial-intent keywords the business relies on, collection agency, debt collection, and debt recovery terms, layered across both the Calgary flagship site and each city expansion page, while conversion tracking (form submissions and click-to-call) was put in place to tie organic traffic directly to leads. We also carried out a full website redesign, rebuilding the site for improved performance and page speed to support both user experience and search rankings.
All Round Success for Bison Credit SOlutions
The SEO program has built a meaningful organic footprint for Bison. The site now ranks for 251 tracked organic keywords, backed by a growing backlink profile of 1,127 backlinks from 315 referring domains, and Domain Authority has climbed to 18 and Page Authority to 34 since the campaign started. Over the trailing three months, the site earned 30.1K impressions and 534 clicks directly from Google Search, and organic search is now the single largest traffic channel to the site ahead of direct, generating 1.77K tracked conversions including 2,729 form submissions and 24 phone/email leads.
READY TO SCALE
YOUR BUSINESS?
We help home service businesses rank higher, get more calls, and keep their schedule full with digital marketing strategies.