Web Design Process

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What is Web Design?

In simple terms, a web design refers to how a website is displayed on the internet. A web designer deals with the website’s:

  • Appearance

  • Layout

  • Content

Types of web designs

The purpose of using various web designs is to make the most out of the existing technology to develop eye-catching websites. There are different styles as designed below.

2.Illustrative web design

The design incorporates the use of illustrations and cartoon drawings. For sure, drawing is a creative process, and using it on a website could be very eye-catching. The website looks lively and attractive.

3.Minimalist web design

The minimalism approach aims to bring out the essence of a design by eliminating unnecessary forms, concepts, and features. This design removes potential distractions and brings elements into their most basic forms.

4.Typography web design

The typography shows the user the person behind the website and what they are about. It, therefore, creates an environment to elicit a response.

5.Single page web design

A single-page web design has no extra pages, and all content lies within the same page. To make the most out of this design:

  • Have a refined objective or goal
  • Ensure the content fits on one page

  • Make sure the content is precise, on-point, and very interesting.

What are the critical skills for a web designer?

The web designing process requires the web designer to plan, develop and code internet sites and web pages with texts, graphics, sounds, and so on. It means that designing a web calls for proficiency. In web designing, the following skills are not only necessary but also meaningful.

1.Knowledge of the principles of design and color theory

Web design is diverse, and having fundamentals can enable you to develop a calculated and unique design.

The ability to use primary colors to create new ones to create complementary, analogous and contrasting effects will make your design stand out. Remember that the end product has to be eye-catching. Proper use of color plays a crucial role in attracting users.

2.Ability to compose and patience

A well-composed layout entails the creation of balance with contrast, proportioned elements, and negative space. The more you are aware and recognize good composition, the more it reflects once you begin the web designing process.

The web designing process is no easy task. Be patient with yourself even when things do not work as you anticipated. Take time to know where things went wrong and give it another shot!

3.Familiarity with the software for design

The web design process employs the use of some software. A web designer has to know how to use web design software such as:

  • Photoshop
  • Webflow

  • Adobe Illustrator

Steps to the web design process

The designer has to know the purpose of the web design, and the development of the website has to include:

  • Who is the targeted audience?

  • What information do they expect to find?

  • Are there competitor sites? If yes, how should this site differ from those of the competitor?

Some excellent website goal identification tools include:

  • Audience Personas
  • Brand attributes

  • Competitor analyses

  • Creative brief

2.Definition of the scope

In the process of web designing, a lot of work can emerge. If the increasing expectations do not match with an increment in the timeline or the budget, the project may become unrealistic to undertake. Some of the tools for scope definition are:

  • A contract
  • A timeline visualization like the Gantt chart

3.Creation of the sitemap and wireframe

The site map is the foundation of a well-designed website and explains the relationship between the pages and the content elements. Wireframes, on the other hand, help store the site’s content elements and visual design; they help identify challenges and gaps with the sitemap. The tools for site mapping and wireframing include:

  • Stationery like pen and paper
  • Moqups

  • Sketch

  • Balsamiq

  • Webflow
  • Axure

  • Slickplan

  • Mindnode

  • Writemaps

4.Creation of content

Content engages the readers and makes them take the actions required to fulfill the site’s goal. Well-written, keyword-rich content enhances the site’s visibility for search engines through search engine optimization, commonly known as SEO. Some content creation tools you could use are:

  • Quip
  • Google Docs

  • Webflow CMS (Continental Management System )

  • Dropbox Paper

  • Gather Content

For SEO, you may use:

  • Google Trends

  • Google Keyword Planner

  • Screaming Frog’s SEO Spider

5. Visual elements

Existing branding elements, logos, and the choice of color will be used to make the site more attractive. Visual content is very vital since it increases clicks, revenue, and engagements. The tools to use in this step include:

  • Moodboards, style, tiles, element collages
  • Sketch

  • Illustrator

  • Visual style guides

  • Photoshop


Check every link to ensure that it is working and that the website loads properly on all browsers and devices. Small coding mistakes could cause errors, and they have to be corrected. Examples of some handy website testing tools are:

  • SEO Spider
  • W3C Link Checker


Finally! After everything has been thoroughly tested and you are satisfied with the website, you can now launch it. The web design process is now complete.

Final thoughts

Web designing is crucial since it reflects how your audience perceives your brand. Companies cannot visit every place to explain or market their products. Creating a website, therefore, comes in handy for such companies targeting a vast audience.

Effective web design is appealing to the eye and thus attracts users. If you implement the proper techniques and website design tools,

it is likely, your ranking on the search engine results will improve therefore increasing sales. You have to create a positive impression for the audience to stay on the page by creating an appealing website.

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