If you’re looking for new customers and your sales funnel is running low, you need to find more opportunities in today’s saturated marketplace. Given how cut-throat competition can be, things can get pretty rough pretty fast.
Here are some of the best ways to bring in new customers:
Bring In New Customers Through A Lead Generating Site
Aside from your website, it’s important to have post-click landing pages with a specific purpose. Make sure it can get contact information which helps your sales funnel’s top part fill up.
Bring In New Customers Through A Strong Social Media Presence
Without an active social media presence, there’s a huge market you’re missing out on. Worst of all, your competitors are likely making the most of it! Creating a business account is free on Facebook, Twitter, Instagram, and LinkedIn. Joining groups and being active in discussions relevant to your industry will go a long way.
Bring In New Customers Through Content Marketing
The very foundation of advertising is content. The moment it’s published-whether it’s a guide, video, ebook, blog post or something else-it can be promoted! E-mail, social media platforms–thanks to advancements in technology, digital means have come a long way to help promotions along. Thrice as many leads end up generated compared to other marketing methods. It’s also quite cost-efficient: the cost is up to 62% far less.
Bring In New Customers Through Deals and Promos
Who doesn’t love a good discount? Coupon ads on your social media and an email drip campaign will add real value and bring in valuable customers. Low-stock items or items that aren’t made anymore will make for great freebies in certain circumstances, which people will definitely like as well.
Bring In New Customers Through New Business Partnerships
Viewing every single entity as competition isn’t just unhealthy, it’s wrong. There are bound to be a number of complementary businesses within your niche with customer bases that aren’t exactly the same, but definitely similar. SaaS companies and integrations are a good example of this.
Integrations allow software to “speak” to each other, having data sent back and forth. Without this, it would be very difficult to collect and share lead data. That can lead to business being lost instead of gained; very counterproductive.
Bring In New Customers Through Targeted Advertising
Defining and then redefining the target audience all the way down to the most minute of details will go a long way. Consider:
- How old are they?
- What do they do for a living?
- What do they like and dislike?
- What is their family makeup like?
- What problems do they have and how can your product or service help?
- Where do they live?
All of these factors will go a long way when it comes to really bringing new customers.
Bring In New Customers Through Prioritizing Benefits Instead of Features
If you focus on your product’s selling points, you could be overlooking the customer’s experience of your product. In order to convince customers to choose you over another company, focus on what they will gain by choosing your product over another.
Conclusion
Bringing in new customers is vital no matter what industry a business is in. Thanks to the advancement of technology, there are several ways to get this done. Great ways to do this include targeted advertising, new business partnerships and a social media presence.
Are you looking for reputable PPC services in Calgary? Contact Marvel Marketing today! We offer services such as digital marketing, Google Ads management, SEO and web design.
