The primary purpose of user experience (UX) design is to give users a good experience through the power of design. And this is essential when creating a business website because good UX design often means higher conversion rates. So, if you want to convert more leads, these UX design tips can hopefully be just what you need.
1. Have a Clear Website Layout
Having a clear website layout means that users can easily find what they’re looking for. It’s easier for users to navigate a website that is structured in a way that is clear and easy to follow. You can achieve this by using site maps, menus, and other navigational tools effectively.
One of the most effective ways to do this is by creating a sitemap, which is a representation of your website’s pages that shows the relationships between different pages. So, when you have a clear site map, you will be able to define the structure of your website easily.
2. Include a Site Search
Once your users have found what they’re looking for, it’s important that they can find it again later. One of the most effective ways to do this is to include a site search. This can be on a menu bar or as a menu item and should be easy to find.
Users should be able to find and use it without hassle or having to move their eyes from the page they’re currently reading. Site search functions can be helpful when adding new pages to your website so that your users can continue to find what they’re looking for. So, make sure this is added to your site as it can really improve the user experience.
3. Accommodate Mobile Devices
While the site may look good on a desktop, the fact is, many people will be accessing the site from a mobile device. Mobile devices are the preferred method for accessing the internet, so this needs to be considered. And, to do this, you need to make sure your site is responsive and has a good mobile design.
The easiest way to do this is to build an entirely new version of your website that is mobile-friendly. This means all of the menus, content, fonts, and so on will be optimized for mobile users.
4. Have Clear CTAs
Call to action (CTA) buttons are essential on your website. It would be best if you had these on every page so that users can easily find the actions they want to take. These should be placed above the fold and be made clear, concise, and simple.
Users should be able to quickly identify which actions they can take without being prompted to take other actions they aren’t interested in. This means that your CTAs should be positioned in a clear and easily-identifiable area and be clear on what they do.
User experience is a crucial element of web design. Good UX design will ensure your website is easy to use and understand, which will result in higher conversion rates. And the website’s layout, navigation, content, CTAs, and more should all be considered when designing your website.
Improve your website’s UX design with the help of Marvel Marketing. We are a digital marketing agency that offers a website design service in Calgary, AB. We aim to create innovative and effective websites that capture your brand. Book a consultation now!