Your website is essentially your company’s face on the internet, and that’s why it needs to look the best it can be! Unfortunately, there’s one slight issue, a design that’s pleasing to the eye doesn’t actually equal a professional-looking one. Sometimes, you may come up with a design that looks great, but in the eyes of your audience, it may look cheap or unprofessional.
So, how do you make sure that your website looks both aesthetically pleasing and professional? By following the website design tips that we’re sharing with you today:
1. Ensure Easy Navigation
Let’s face it. No one wants to sift through a website that’s difficult to navigate. If you make it a point to ensure that your website is easy to navigate, your visitors will have no problems finding what they’re looking for.
One way to do this is by using the right font sizes and colours that make your website easy to scan and read. Don’t forget to ensure that your website’s heading and subheading text is big enough for your visitors to read. Also, make sure the buttons are in the right logical places and that your icons are easy to identify.
2. Make Sure You Have a Call-to-Action
There’s no point in hosting a website if you don’t have anything for your visitors to do or goals for them to achieve. It’s about time you make it a point to include calls to action that will prompt your visitors to take a certain action.
For instance, you can make it a point to include calls to action on your website about your upcoming sale, discount or promotion. You can also include a call to action if you want your visitors to sign up for your email newsletter.
3. Make Sure Your Images Look Good
Do you know that a poor-quality image can ruin the look of your website? If you want your images to look good, it’s important that you use the right image sizing.
The best size for your images is around 700 pixels wide, although that number can vary for certain cases. This size is the most ideal for visitors accessing your website from a PC or tablet. You also have to make sure that your images are highly visible. In other words, there are no distractions that will divert your visitors’ attention from the images to other elements on your website.
4. Do Some Color Coordination
There’s an old saying that goes, “colour is king” in design. Basically, this saying means that your website’s colour scheme can greatly affect its look.
For instance, if you use the right colour combination, you can make your website look more appealing and visually pleasing. Also, if you use the right colour combination, you can make your website look more professional. Of course, the wrong colour, and you’ll find yourself chasing visitors away.
5. Make It Mobile-Friendly
You’ve probably heard the term “mobile-friendly” a lot on the Internet, and that’s because it’s the buzzword at the moment. It’s more than just a buzzword, though, as it’s one of the biggest trends right now!
This is because more and more Internet users are accessing the Internet on their mobile devices. This is why you have to make sure that your website is mobile-friendly. How can you do it? By making your website load faster, morph to smaller screens, and overall provide a good experience to your mobile visitors.
Conclusion
As you can see, there are a lot of things you have to consider when it comes to website design. However, by using the right tips, you can create a website that looks great and professional, allowing you to attract plenty of visitors ready to be converted! But of course, if you are still struggling to create a professional website, don’t be hesitant to reach out to web design professionals.
Marvel Marketing is a company that offers digital marketing, SEO, and various other digital services to meet the specific needs of businesses. If you are looking for website design services in Calgary, reach out to us today!
