3 Things You Should Know When Making a Local SEO Strategy

Local SEO Strategy

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The impact that the internet has had on people’s purchasing behaviour has been huge. According to research, over 90 percent of people consult the internet before purchasing a product. This is why ranking high on search engines is crucial.

General SEO strategies can help you rank well in search engines. However, if your target audience is people near your place of business, then a localized SEO strategy is more appropriate.

If you want to enhance your local search ranking, here are some SEO solutions for you:

Claim Your Google Business Profile

Google Business Profile, formerly known as Google My Business, is a free tool that seeks to connect businesses and customers. This, in essence, is Google’s version of the yellow pages that lists out company profiles, contact details, services, special offers, and more. A unique aspect of a Business Profile, however, is its ability to show your company profile to users as they interact with Google Search and Maps.

There are quite a few steps involved in setting up your Business Profile, but the results are worth it. Firstly, you have to input a verification code that you will receive via snail mail upon application. This will authenticate your status as the business owner and your business address. After this, you have to check if you do not have a duplicate profile. Lastly, make sure that you fill up all the business information accurately.

Users trust the information they receive through Google. Google places verifications to ensure that they keep that trust. After you comply with Google standards and pass all the checks, Google will deem your local business trustworthy enough to have a higher place on search engine results page (SERP) rankings.

Utilize Your Local Rating Sites

Rating sites like Yelp and Zomato are websites intended for people to leave their impressions on a business. They can vote, rate, and leave their thoughts on comments for other users to see.

Today, rate-me sites are vital to a company’s success. A study reveals that 97 percent of people read local business reviews. This is why you need to regularly update your site’s profile in rating sites, monitor what users are saying about your business, and engage with them when necessary. Always respond to reviews politely, professionally, and as promptly as you can, regardless of the user’s tone.

You can use tools like YEXT and Moz to know which sites people use to talk about your business. This helps make updating, monitoring, and responding more manageable for you. Remember to link the profile to your email to get notifications when new comments are posted.

Localize Your Business Website

Updating your website is one of the best yet simplest ways to improve rankings. Ensure that all pages on your site, as well as other online profiles, have the same name, address, and contact details. Google appreciates this level of consistency helping you rank higher.

Aside from this, add all relevant information to your home page. This includes your full address, operating hours, and local phone number. If you have multiple locations, give each location a page. Dedicated location pages are effective in capturing local user traffic.

Search engines like it when websites regularly upload new content. In creating your monthly blog, do not be afraid to use keywords with your location. Geo-targeted keywords use the main keyword with your city or region like “marketing firm Calgary” or “café in BC.” Just make sure that each page title and description tags align with the local keywords you use.


The internet easily connects businesses and clients. However, in order to shine above all the other businesses, you need to claim your Google Business Profile, properly utilize your local rating sites, and localize your website.

If everything discussed above is getting too overwhelming for you, you can always ask for help. Some companies offer expert SEO solutions that can help your business truly stand out.

Marvel Marketing is an award-winning digital marketing company in Calgary that offers top-notch digital solutions. Our experienced team of digital experts goes above and beyond to help you achieve your business goals. Team up with us today!


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