Google Ads can be incredibly helpful for most businesses. Most people know this, yet myths about Google Ads still swirl around the internet. In fact, Google Ads (or Adwords) has generated a lot of misconceptions over the years, and people love anecdotal evidence. Here are our top myths about Google Ads below:
It’s Only for Big Companies
Many people believe that Adwords is only for big companies. But Google Ads can be used by businesses of all sizes. In fact, SMEs (small and medium enterprises) are using Google Ads more than ever now.
It’s a Replacement for Search Engine Optimization (SEO)
Many people think that Google Ads is a replacement for SEO, but they work hand in hand. Google Ads can actually help your ranking on the search engine. They are two different things, but they can work together effectively.
It Allows Competitors to Click on Your Ads Continuously
Google values the trust of their advertisers, so they made this impossible. Cookies are set to detect any irregularities, like suspicious numbers of clicks in a short period and remove them from the settlement.
It Delivers Instant Results
Google Ads offers results. But you have to allow time for the ads to be effective. Many people think that Google Ads will make them rich overnight, but this is not true. It will work towards getting you more clients and building trust in the website.
It’s Too Complicated
One reason why people avoid Google Ads is that it seems complex and difficult to use. In reality, Adwords is a simple system. It has a user-friendly interface and offers various features to choose from.
It Requires a Lot of Effort
It can be a little difficult to monitor progress at first, but you’ll get better with time. If you don’t have the time to set it up, you can always hire a professional for a small fee.
It depends on the type of advertising you choose. There are several types of ads, and you can find the one that suits your budget. It’s much better to start small and accumulate than overspend and give up. You can even monitor the advertising costs and once you have the budget for it, you can switch to the higher level.
It’s Not a Good Way to Target People
This is not true. Google Ads is extremely successful at targeting people. With Google Ads, you can target specific users and demographics. You can set the location, age, gender, etc. You can even set the time of day.
It’s Only for Local Businesses
Many people also believe that Google Ads are only for local businesses. But that’s not true. In fact, local businesses have been using Google Ads to find new customers worldwide. The internet is a global marketplace.
Start Your Campaign
Google Ads can be extremely helpful for your business or website. You just have to be careful because Google is known for their strict policies. Make sure you understand Google Ads from the get-go and choose the right type of ads for your business.
Marvel Marketing is a trusted Calgary marketing agency. We are dedicated to helping brands with digital marketing strategies that push the limits of explosive growth. Get in touch with us!