7 Ways Social Media Is an Integral Part of Businesses in 2022

Social Media

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By 2022, Zoom had become our default virtual meeting room, and webinars were a staple of our careers. As a result of these new developments, social media has become an increasingly important part of our work lives. The importance of social media marketing is illustrated by the fact that it has become so important.

Here’s why social media is more important than ever in 2022:

1. It Builds Brand Awareness

This might seem obvious, but it’s an important point that needs to be made: When people post on social media, it’s a form of free marketing for a company. When done right, people share content and promote businesses through social media. This translates to more exposure and more potential customers for the business.

It can be hard to measure the effects of social media marketing when the marketing relies on organic sharing. Still, business owners will find that investing in their social media presence is more beneficial than not.

2. It Helps Generate Leads

When a business posts new content on social media sites, people can view that content and decide to buy a product or book an appointment with the business. This is the whole reason why social media is helpful in the first place.

The more people follow a business on social media, the more leads a business can generate. This doesn’t just apply to advertisements. When a company publishes content, people will be drawn to the business and make inquiries.

3. It’s a Great Way to Target the Right People

When a business publishes content on social media, it can use the information collected to decide which posts perform the best. This allows the company to target the people who are most likely to be interested in their products and services. This means that businesses can maintain a social media presence tailored to the audience.

4. It Helps Launch New Products

When a new product or service is released, it’s usually launched with a press release or a PR campaign. Social media campaigns are an excellent way to spread the word about a new product or service. Social media can generate interest in the product before the product has been released. This can help to create buzz and attract new customers to the company.

5. It Connects Social Posts to Opportunities

Social media posts that generate shares can draw more clicks and lead to a bigger audience for a business. For example, when a business publishes a blog post, the post might draw the attention of other bloggers who decide to write about the post. This means that one social media post can lead to many new opportunities for the business.

6. It Implements Social Listening

Social media is a good way to conduct social listening. Social listening is keeping tabs on what’s being said about a company, product, or service. Social media provides access to a public forum for opinions about a company or its products. That public forum can improve products and learn about the audience.

7. It Builds Brand Authenticity

Social media is a good way to demonstrate the company’s authenticity. People appreciate it when a company is responsive on social media and builds a community around its brand. Social media allows a business to form relationships with its customers and show that it cares about them. This is important because it can help to build brand equity and encourage repeat business.


Social media is a vital part of any business, whether it’s a B2B business or a B2C business. It has become an integral part of many businesses marketing strategies, and it will continue to be an important part of the marketing strategy of businesses in the future.

Marvel Marketing is a collaborative of creative and passionate individuals who truly know marketing. We provide digital marketing, search engine optimization, website design, and Google ads management to businesses in Calgary, AB. We have worked with customers in different industries from all over North America including Canada, United States, and Mexico—a testament to how well we know and implement digital marketing. If you need online marketing services in Calgary, AB, look no further than Marvel Marketing! Get in touch with us and let’s talk!

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