Search engine optimisation or SEO is a vital marketing tool in the digital space. Small business owners, in particular, can get a lot out of it. Through robust SEO techniques, many leads can be drawn in through organic traffic, which, in turn, will bring conversion rates up.
What is SEO?
SEO is vital for digital marketing—it’s arguably the very cornerstone of it all. SEO involves researching relevant keywords, both long-tail and otherwise, that can be included in website content. Ranking on search engine result pages (SERPs) is improved considerably when keyword strategies are implemented properly. After all, people who use search engines such as Google are far more likely to trust a website on a SERP’s first page than other brands or businesses. Read on to learn more about why SEO is vital for small businesses and the benefits it brings:
1. Brand Awareness and Conversion Rates are Boosted By SEO
Being in the top spots of SERPs on the first page is great for brand awareness. People are more likely to trust a brand that is found there. Top rankings for key terms related to a business should be addressed as soon as possible. When websites are optimised for SEO, they will load more quickly, and they’re much easier to navigate. Alongside that, they are far easier to read and, no matter the device used to access them, will display web pages well. Websites that can be navigated and read will get the attention of readers and visitors and keep it there. It means there’s a higher likelihood of them coming back, subscribing, and eventually becoming loyal clientele.
2. There Will Be More Customers as a Result of Proper Use
A website plays a significant role for any brand or business. It’s also the typical first point of contact for potential customers, who are often site visitors looking to fulfill their curiosities before purchasing anything. This is why millions of dollars are allotted to this particular angle of marketing each year. When a website is optimised for search engines, the corresponding business will have a higher growth rate. The best part is that the kind of customers who will be led to the website thanks to SEO are often genuinely interested. There is a high likelihood they will buy a product or avail of a service, leading to more revenue.
3. Websites Are More User-Friendly When SEO Is at Play
SEO helps a website to provide a far better user experience (UX) to visitors. Contrary to popular belief, it goes beyond content being optimised for search engines. It also makes the website run smoother and quicker. People will stay on a website longer when it’s well-structured. In turn, there will be more page views and fewer bounces. Content that is highly relevant with blog articles and sales pages will help readers feel good. When they feel good, and their burning questions or issues are answered, UX will be elevated. When on-page SEO is done right, both users and search engines will be in a good place.
SEO is arguably the cornerstone of digital marketing as a whole. It helps websites to rank very well on search engine results pages. Small businesses will benefit from it through more user-friendly websites, brand awareness and conversion rate improvement, and more customers. Are you looking for a company that can provide your small business with reliable SEO solutions? Reach out to Marvel Marketing today! We’re industry experts offering award-winning SEO services that will help take your business to the next level.