The key to running a successful business is adaptability. The world is ever-changing, so it’s not at all surprising that tools for business are bound to change, too.
Now, in terms of boosting your visibility online, there is no beating search engine optimization (SEO). It remains one of the most used digital marketing tools for several good reasons.
It’s worth noting, though, that SEO is not a one-size-fits-all solution. Moreover, it constantly evolves with each passing year, so the trends and strategies that may have worked in 2021 may not apply for this new year.
Without further ado, here are the top SEO trends you should watch out for in 2022.
1. Long-Form Content
In 2018, there was a high demand for easy-to-read and digest content. This year, the search engine will be more concerned with each post’s quality and quantity of information. More specifically, the focus will be on long-form content.
Long-form has become a go-to digital strategy since Google recently updated its algorithms. Rather than addressing the issues of spam and duplicate content, the company also announced that it would be looking into factors like content length to improve user experience.
With long-form content, businesses can readily answer users’ questions regarding certain subject matters. More helpful content means more shares and further reach.
Note that SEO is not only about stuffing your blog with long-form content. As usual, everything you put out needs to be well-written and informative too.
2. Mobile-Friendly Website Design
Recent data shows that more than 4.2 billion people use their mobile devices to access the internet, which is expected to grow in the coming years.
Interestingly, mobile browsing isn’t a passing trend. By now, it has become an intricate part of people’s daily lives, so you need to make sure that your website adapts accordingly.
You can go about this process by using a responsive website design, which adjusts pages to fit the user’s device. With a responsive web design, you can rest easy knowing your content will be accessible regardless of the user’s screen size.
Another option is to create a mobile-specific website. This option is ideal if you have several pages filled with content that your target audience can access better through a mobile device.
3. Google E-A-T
If you’re serious about reaching your audience, you will have to optimize your website’s E-A-T. The acronym stands for expertise, authoritativeness, and trustworthiness, which are factors Google uses to determine the value of your website and content.
Expertise refers to a level of knowledge, experience, or skill in a particular field. The best way to demonstrate your expertise is by releasing content with information from subject matter experts.
Meanwhile, authoritativeness is your website and business’s credibility, especially among experts in your chosen industry. Google measures this factor based on your brand’s current image online, which stems from online reviews, news articles, and professional recommendations.
Last is trustworthiness or your business’s transparency and legitimacy. To get a better trustworthiness rating, your website should display some form of contact information, such as your business’s phone number or email address. Physical address works, too.
SEO is constantly evolving, and you can expect the digital marketing landscape to look very different in the coming years. For now, you can focus on the current SEO trends, including but not limited to long-form content, mobile-friendly websites, and Google E-A-T.
By taking the time to improve on your digital marketing strategies, you’re already well on your way to digital success in the new year.
If you want to discuss business growth with a digital marketing specialist, there’s no need to look farther than the team at Marvel Marketing, who is more than ready to help. Marvel Marketing is a digital marketing firm in Calgary offering SEO solutions, web design, and Google ads management. With our expertise, your digital presence can experience organic growth. Consult with us today!