SEO Reporting

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Monthly SEO Reporting to Monitor Results

SEO is a pivotal form of digital marketing. Most things in the world are online nowadays, and SEO deals with the optimization of the search engine to improve the ranking of a business. Whether it is local SEO or search engine marketing of large proportions, it is a great way to get your business more clients. Appearing as a top search is a dream for many, and with SEO, that is possible. Any SEO campaign has to be followed up to ensure that the best results are achieved.
Whenever you have tried SEO, you will want to know if it has worked in the best way possible. That is, waiting for your ranking and looking for your business through a search engine for the first time can be exciting and frightening at the same time. Whatever ranking you will get will be based on how you did your SEO. Whether you rank low or high, you will want to know what got you there. Therefore, the best thing to do after any Search engine marketing efforts is to get a report. That helps to find out how the campaign went.
SEO reporting is the process of showing the results for your search engine optimization efforts. SEO work is an investment, and you will see the justification of the investment through an SEO report. The report will show your top keywords, overall keywords, new visitors, overall visitors, website conversion metrics, and many more. The analytics that come from reporting can help you identify your biggest strengths and weaknesses. Search engine marketing reporting can help you to achieve more growth and have a more successful campaign in the future. Do a report after any work for the best results.

Fundamentals of SEO Reports

When it comes to Search engine marketing, there is a specific way that things should be run. People who deal with SEO know that the specificities affect a lot in SEO. A small change in the requirements and dos of SEO can mean a significant difference in the campaign’s success. When it comes to SEO reports, the same applies. It can be difficult to get the best of an SEO report if you don’t look at the fundamentals. There are a few fundamentals, and each carries a great significance on how the report will turn out. Here are some of the fundamentals of audit reporting.

  • Clean dashboards for quick information:

    Everyone that is looking to get an SEO report will want it done fast. An SEO report should be easy to access, navigate, and modify. The dashboard of the SEO report should be clean and offer quick information. Some people are usually looking only for growth reports, and that’s what should be on the dashboard. A person who wants to see their ROI should have it as a main part of the dashboard. A clean dashboard will help ensure that information is relayed fast enough.

  • Goal reports:

    Anyone venturing into search engine marketing has a specific set of goals that they are looking to achieve. These goals should be part of the report. Being there, one will see if they were able to achieve their goals or not. The goals of Search engine marketing can be the number of monthly visits, visit duration, website conversion rates, events, and URL destinations. This is vital as it can show why some things were done in a specific way. That way, a company can see how blogs help them or press releases benefit the growth of the business. Growth reporting is an essential part of the process.

  • Number of optimized pages:

    When you have a website, there may be several pages within it. Some pages may be optimized, while others might have been left without optimization. The goal is to optimize each page, and reporting will give all the data in these lines. The number of optimized pages will be shown, and the non-optimized pages can be given more focus. It is crucial to ensure that all pages that you have are optimized fully for the best results.

  • Social media reporting:

    The use of social media for marketing has been growing over the years. Social media has billions of people in it, and having SEO take advantage of that is only natural. Search engine marketing reporting can show how the use of social media was made. Was it sufficient? Are there any untapped areas? Such questions can be answered with reporting, and companies that use off-page SEO can do this to see if they are doing everything in the right way. The report can show the growth of social media engagements and social media communities as linked with Search engine marketing and the company. Social media reporting can help a company find the missing links in their social media marketing.

  • Keyword reporting:

    The keywords are a vital part of Search engine marketing. How the keywords are used and what keywords are the most popular are vital parts of the keyword reporting in reports. Monitoring the growth of a keyword and increasing the ranking of top terms are some of the advantages of keyword reporting. Everyone that uses SEO should monitor how well or poorly that their keywords are doing.

Local SEO Reporting

Local SEO reporting is crucial. It involves companies based in small localities to handle their SEO. As expected, Search engine marketing in such places isn’t as intense, and it should be done to a reasonable scale. There are several ways to handle local reporting. The methods include:

  • Using location-specific keywords. An example is the Repair Company in Bloomington.
  • Focusing on devices. Most people looking for local businesses tend to do it with their mobile phones.
  • Use local-specific tools. There are report tools that focus on local-oriented marketing, such as Moz local.
  • Embracing a social listing. Businesses rely on Google my Business listings when it comes to localities and it can be used well in local SEO reporting.

Benefits of SEO Reporting

There are several benefits of SEO reporting.

  • Tracking the progress of efforts easily.
  • Monitoring conversion rate
  • Monitoring the number of leads and sales
  • Monitor social media sharing, backlinks, and views
  • Showing clients efforts, you are putting into their sites
  • Observe the progress of translated pages
  • Understanding issues on the website that will need improvement.

What’s the next step? 

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