5 PPC Advertising Misconceptions to Be Aware Of

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PPC is a method of online advertising that allows businesses to direct traffic to their websites. Advertisers pay the publishers (websites or platforms like Google, Bing, etc.) every time their ad is clicked and a customer is successfully taken to their landing page. Ads are displayed either when a keyword query matches the website’s keyword list, or when the web content on the site is relevant to the user’s query.

PPC and SEO are both ways to improve your website’s ranking on search engines. PPC is a paid method, while SEO is free. PPC can bring faster results, but SEO is a long-term strategy that can eventually save you money.

Many business owners mistake paid advertising as a piece of cake. They think they understand everything and can achieve the results they want without the help of PPC Management experts. While that might be possible, it’s important that you learn everything there is to know about PPC and stop believing these myths:

PPC Is Easy and Everybody Can Do It

PPC is not as easy as it seems, and it definitely requires time, effort, and your dedication to get it right. There are a lot of factors that go into a successful PPC campaign, from choosing the right keywords to setting up your ad groups and campaigns to managing your budget and tracking your results. If you don’t have the time or the knowledge to do all of this, then it’s best to leave it to the experts.

PPC Is Just All About the Money

Whilst having a healthy budget is important for any PPC campaign, it’s not all about the money. You could have the biggest budget in the world, but if you’re not using the right keywords, your ads are not relevant to your target audience or you’re not tracking your results, then you’re not going to see a return on your investment. 

You Have to Be in the Top 3 Positions in the Search Engine Results Pages to Get Results

Whilst it’s great to be in the top 3 positions in the SERPs, it’s not essential. What’s more important is that your ad is relevant to the user’s search query and that it stands out from the rest. If you can achieve this, then you’re more likely to get clicks, even if you’re not in the top 3 positions. 

PPC Is Reserved for Big Corporations Only

This is a myth that needs to be debunked! PPC is a great marketing tool for businesses of all sizes, whether you’re a small local business or a large multinational corporation.

PPC Is Just a Short-Term Marketing Strategy

Another common misconception about pay-per-click (PPC) advertising is that it is only effective for short-term marketing campaigns. 

While it is true that PPC can be a great way to generate quick results, it can also be an excellent long-term marketing strategy.

One of the key benefits of PPC is that it can help you to build brand awareness. When people see your ads, they will start to recognize your brand and become more familiar with what you have to offer. Over time, this can lead to an increase in sales and brand loyalty.


PPC marketing is a complex and ever-changing field, and there are a lot of misconceptions out there about how it works. The most common misconceptions are the ones we shared here with you. Make sure you remember these and only let facts guide you. 

Remember that you don’t need to do PPC marketing on your own. In fact, it is recommended that you get professional PPC services from experts who know exactly how things work.

Marvel Marketing, for one, is a reputable Calgary marketing company that offers reliable PPC services, among others. Ask Marvel Marketing’s experts how we can help your brand online!

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