Common Mistakes to Avoid When Launching Google Ads Campaigns

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Google Ads may seem simple enough, but it does not mean there aren’t mistakes many advertisers still make. To ensure that you won’t commit the same blunders, you must first know what they are. So, Marvel Marketing, a trusted Calgary marketing company, shares some of those common Google ads mistakes with you:

Not Using Negative Keywords

Negative keywords are a crucial part of Google Ads campaigns. They help you filter out unwanted clicks and ensure that your ads are only being shown to people who are interested in what you’re selling.

If you’re not using negative keywords, you’re likely wasting a lot of money on clicks that will never convert.

Not Optimizing for Mobile

More people are making use of their phones to search for products and services online. If your  Google ads are not optimized for mobile, you’re missing out on many potential customers.

Make sure your ads are relevant and targeted to mobile users, or you could be wasting your efforts.

Not Using the Right Bidding Method

If you’re not using the correct bidding method for your Google Ads campaigns, you could miss out on many potential leads and conversions. There are a few different bidding methods available, each with advantages and disadvantages. You’ll need to experiment with each one to see which works best for your business.

Not Using Ad Extensions

Ad extensions are among the most powerful features of Google Ads, yet many advertisers don’t use them. Ad extensions can help increase your click-through rate (CTR) by up to 20%, yet they are often overlooked.

There are several types of ad extensions – callouts, site links, call buttons, and more. You can use ad extensions to provide additional information about your product or service, make it easier for customers to contact you, or even promote special offers.

If you’re not using ad extensions, you’re missing out on a valuable opportunity to improve your CTR and get more leads and sales.

Not Testing Different Ad Copies

Another common mistake businesses make with their Google Ads campaigns is not testing their ads. You should always test your ads before you launch them to see how they perform. Try different ad versions and see which ones get the best results.

Not Monitoring Your Campaigns 

Once you launch your Google Ads campaigns, you need to monitor them closely to see how they’re performing. If you’re not monitoring your campaigns, you won’t be able to make the necessary changes to improve your results.

Not Using Location Targeting

If you’re not using location targeting, you’re missing out on a huge opportunity to reach customers in your area. Make sure to target your ads to the right location to ensure that you’re reaching the right people.


By avoiding these Google Ads mistakes, businesses can ensure they get the most out of their campaigns. Not only will this result in more conversions and revenue, but it will also help improve the ads’ overall quality. It will also help a lot if you get the help of a reputable ad agency with years of experience and a great track record.

Marvel Marketing is an established Calgary marketing agency that can help you with your Google Ads campaigns and other marketing needs, including web design and SEO. Get in touch with us today to learn more about our expert services!

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