4 Mistakes That Can Hamper Your Social Media Marketing Efforts

Social Media Marketing Mistakes

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Marketing your business, while challenging, doesn’t have to be too complicated. With a little bit of creativity and research, you can easily discover ways to grab your audience’s attention and boost your sales and more! Many of these tips, you’ll find, revolve around social media simply because a lot of people use such platforms.

That being said, there are also a lot of mistakes you can make with social media marketing that can waste your time and money. To help you avoid such downfalls, we want to share with you some common social media mistakes you must avoid:

Mistake 1. Going Into Social Media Marketing Without A Strategy

Starting a business is no easy feat, and with social media marketing on your list, you’ll find that becoming successful in this modern marketing world is even more challenging. Without a strategy, you won’t have a clear idea of how you’ll position your company, what your purpose is, or what your audience is looking for.

You’ll also risk making social media mistakes, such as posting too much or without regard to what the audience is interested in seeing. There are many great strategies that you can use to help get you started. If you’re not sure where to begin, feel free to check out the strategies we’ve devised for you here.

Mistake 2. Not Measuring Your Performance

Okay, so you’ve got a strategy in place. You’re posting on your social media profiles. You’re engaging with customers, answering questions, and providing content that will help your customers. But, how do you know if this is working?

You should always be measuring your performance. This includes tracking the number of fans, followers and subscribers you have, how many people are engaging with your social media profiles, and how your sales are doing. Once you’ve been working on the strategy you’ve planned for a little while, you’ll be able to see how well it’s working and what you need to do to improve.

Mistake 3. Sharing Without A Purpose

Let’s say you want to share that funny video on your social media profiles, but you aren’t sure if it’s worth it. As much as you think it’d be great to post that funny cat video, it’s not worth the time and effort to share just because you find it funny.

It’s always a good idea to research your audience to see if there are any common interests or if they’re following any certain type of content, such as funny videos. Only if your audience will find the video interesting is it worth sharing.

Mistake 4. Not Relying On A Social Media Marketing Tool

If you’re a small business owner, you definitely want to look into using a social media marketing tool to help you with your strategy and posts. You want to ensure the content you’re sharing is appealing to the eye while also interesting and engaging.

Some social media marketing tools can help you with creating statistics, scheduling posts, and analyzing what kind of content your audience prefers. However, these tools don’t do all the work for you. They don’t have the ability to understand what your audience is interested in. You still need to do the research yourself.


Social media marketing can be a challenge, especially if you’re a beginner. There are many mistakes you can make, and you should avoid them as best you can to ensure your efforts are a success. That being said, social media platforms will continue to become more and more important, as well as provide new ways to market and share content. So, if you have yet to set up your social media marketing strategy, do so right away!

Marvel Marketing is your go-to digital agency for digital marketing, SEO, and a variety of other needs to make the most out of your online reach. If you are looking for an advertising agency to help you succeed with social media marketing, work with us today!

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