2021 has been a year of resilience, expansion, and adaptation for many small companies. With all of the dynamic and progressive developments in the realm of SEO, we’re eager to start the new year and explore chances in the small company market. Let’s begin by looking at 5 SEO Trends for 2022.
Google has announced some significant changes to its search engine algorithm, which will affect how your business appears in search results. Here are five crucial SEO trends to look out for in the coming year.
1. Optimize for Question-Based Queries
Approximately 8% of global search inquiries are question-based, which means they begin with “Who,” “What,” “Where,” “When,” “Why,” and “How.” While 8% may not seem like a lot, it’s a tremendous number given that Google alone has 5.6 billion queries. Creating a frequently-asked-question (FAQ) page is the most straightforward approach to rank your website for question-based search searches. Google considers FAQ responses relevant to question-based search inquiries and will rank your content accordingly.
2. Context is King
Gone are the days when Google downranked duplicate content by keeping it off the first page of search engine results. In fact, Google’s published algorithm produces duplicate content as a way to help websites rank higher. That said, Google only rewards duplicate content if the content is unique. In other words, if you have the same content on more than one page of your site, it might be time to start a blog for that specific product or service.
3. Mobile-First is Still is a Must
Google is hell-bent on making sure that mobile users get the best user experience possible. This means that mobile usability is becoming more and more important for your website. Currently, about 65% of Google’s search traffic comes from mobile search, and that percentage is growing every day. For this reason, it is critical to make sure that your website’s mobile usability is excellent. Google’s mobile-friendly test is an excellent place to start.
4. AI Will Play a Larger Role
Google’s AI will keep on improving as a means of helping users find exactly what they are looking for. The more that AI is integrated into Google’s search algorithm, the better the search results will be for users. Your business will likely benefit from these improvements in various ways, including generating more organic keyword search traffic to your website.
5. Content That Meets Google’s EAT Principle
Google’s EAT (Expertise, Authoritativeness, and Trustworthiness) principle is one to keep in mind for the years ahead. The EAT principle is a tool used by Google to evaluate the quality and trustworthiness of content on the web. Your business will benefit from this principle if you can provide entertaining, informative, and trustworthy content for your target audience.
Google’s algorithms are constantly evolving and are designed to deliver the best user experience possible. To compete for your target audience, it is crucial to continuously monitor Google’s algorithm changes and make the necessary adjustments to your website’s SEO strategy. Making sure your website meets user expectations will mean a larger audience for your business and increased profits as you move toward 2022.
For services concerning digital marketing in Calgary, speak to us here at Marvel Marketing. We offer web design, SEO, and Google Ads management, among others, so your business can reach the Google 3-Pack it deserves.