In 2022, local search will be one of the most important components of small business marketing. Despite being young, local SEO is getting more and more cutthroat. It improves their search visibility and gives them access to local customers, that’s why small businesses are starting to see the value of a comprehensive local SEO campaign.
Ranking well in local search results necessitates a strategic approach considering several factors because Google and other search engines always look for ways to give users the most valuable and helpful local information.
While the precise local SEO ranking formula remains a mystery, we know that several crucial elements combine to support local businesses to rank higher in local search results and gain higher local visibility. So what elements affect a local SEO campaign’s effectiveness?
In this article, we will look at essential factors for local SEO ranking in 2022.
1. Google My Business Profiles
Creating a Google Business Profile (formerly Google My Business) is one of the most effective ways for your business to be found online and offline. It lets you connect with customers and drive more business to your store.
It lets you claim your business and add detailed business info to the dashboard. You can add photos, store hours, up to 10 categories, and more to promote your business. Furthermore, Google My Business also allows you to connect with other local businesses; it shows you who your competitors are and enable you to communicate with them.
2. On-Page Experience for Users
Local search results primarily originated from long-tail keywords instead of short-tail and more generic ones. For example, if you were to search for a nearby Italian restaurant, your search query wouldn’t be “Italian restaurant” but “Italian restaurants in NYC.”
On-page experience for users is an important local SEO ranking factor for Google to show search results for users. Of course, it’s not just about showing the information that users want to know. Rather, it’s satisfying the user’s needs so they wil have a positive opinion on your brand.
For starters, ensure that your website is easy and quick to navigate. It should be structured correctly, making it easy for users and search engines to navigate.
3. Optimize Your Website for Mobile
Since Google began rolling out mobile-friendly updates, there has been a surge in mobile search. So if you have an e-commerce store, you miss out on many sales if you’re not mobile-friendly.
Check how your website looks on a mobile phone. It should be responsive, mobile friendly, and fast to load with a mid-range 3G or Wi-Fi connection. If your website is not optimized for mobile, it could hurt your local SEO ranking.
Local SEO ranking is one of the significant trends in SEO marketing to watch in the future. It is essential to keep your eyes on what’s new in the local SEO industry and always try to make changes and improvements to your SEO campaign.
You can better understand what’s working and what’s not by keeping up with trends. If you’re not ready, it could be a disaster for your local SEO business. Take action and start today.
Among the finest digital marketing companies in Calgary, Marvel Marketing offers digital marketing, SEO, web design and Google Ads Management. You can never go wrong with us because we will provide the best service to help your local SEO ranking! Grow your rank with us now!