Improve Your Presence Online With These 10 SMO Strategies

SMO Strategies

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Social media optimization (SMO) is improving the visibility and reach of a company or brand through social media channels. 

SMO can be done through various activities such as creating engaging content, posting it on social media platforms, running social media ads, participating in social media conversations, etc. 

What Makes SMO Important for Your Business?

SMO is important because it can help businesses to reach a wider audience, build brand awareness, and create a loyal customer base. Additionally, SMO can help to improve search engine rankings and drive traffic to a company’s website. 

What Are the Best SMO Strategies to Use?

As a business, you need to make sure that you are using social media to your advantage. You need to be active and use social media to promote your business. 

Read more below to know the strategies you need to use to ensure your social media presence is on point.

1. Use Keywords

Keywords are going to help you get found by potential customers. You need to use keywords that are relevant to your business, and you need to use keywords that will be searched for by your target audience. 

2. Use Hashtags

Hashtags are a great way to get your content seen by more people. When you use hashtags, you are essentially tagging your content so that it can be found by people searching for that specific hashtag. 

3. Use Relevant Images

People are more likely to engage with content that has relevant images. Make sure that you are using pictures that appeal to your target audience.

4. Use Call-to-Actions

Your social media posts should always have a call-to-action (CTA). A call-to-action is a statement or a question that encourages your followers to take some kind of action. 

5. Use Videos

Videos are a great way to get your message across. Use videos to promote your business and give your followers valuable information.

6. Use Testimonials

Testimonials are a great way to show potential customers that your product or service is valuable. Display testimonials from your satisfied customers to show your social media followers what your business is about.

7. Create Effective Headlines and Captions

The goal is to grab your audience’s attention and keep them hooked. Your headlines and captions don’t have to be positive all the time–even negative headlines can effectively gather your audience’s curiosity. It is up to you to use these according to what you feel is best.

8. Understand and Note Your Social Media Goals

Different goals start from different types of campaigns. Narrowing down your social media content goals will help in campaign creation. 

Take a second to know how you want to reach your target audience from your content and start from there.

9. Monitor Your Results

It’s also important to note what’s working and not regarding your content. Monitoring your progress is critical to identify which areas you can work on to achieve better results.

10. Seek Help From the Professionals

Marketing agencies have the best tools for social media optimizations. They can help you strategize your content, increase your results, and achieve your goals faster with great ROI. 


It’s ideal to consider working with a marketing agency to improve your social media optimization. A marketing agency has the experience and expertise to help you create and implement an effective social media strategy. Additionally, a marketing agency can provide valuable insights and feedback on your social media campaigns, helping you improve your results. 

Marvel Marketing is a Calgary marketing company focused on digital marking, web design, SEO, and Google Ads Management. We are dedicated to helping your brand grow with the use of digital marketing and advertising strategies. Contact us today and get mindblowing results for your business.


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