In the 21st century, digital marketing is more of a necessity than an option. Every smart Calgary business owner is aware of this, irrespective of the size of their enterprise. If you have made up your mind to seek or hire the services of a Calgary digital marketing agency, you must familiarize yourself with the average fees for these services.
The average cost of digital marketing services ranges from CAD 1000 to 10,000 per month. These figures may change depending on the service you are interested in, the digital agency you plan to hire, and many other factors that we will discuss later. To help you determine the amount of money you should be paying for digital marketing services in Calgary, here is a breakdown of everything you need to know.
What Services are Included in a Calgary Digital Marketing Package?
The number one factor determining the overall cost is the list of services you wish to receive. Most digital agencies in Calgary offer a wide range of services. During the consultation, they will ask about the services you are interested in, which range from web design, content creation & marketing, social media management, SEO, and advertising. If you want all, then you will have to pay more. If you are interested in a particular service, the cost may differ. For instance, SEO often attracts more charges because it is slightly demanding and complex than the rest. Therefore, the service heavily determines the overall costs.
Additional Factors that Affect Cost of Calgary Digital Marketing Services
Company Objectives
If you want to go full throttle on digital marketing, then brace yourself to dig deeper into your finances. Before seeking any digital marketing service, come up with a list of objectives as this will determine the services needed and the overall cost.
Urgency
How soon do you need these digital marketing services? If you want things done much faster, the digital agency will have to focus more of its resources on your campaigns, and this will affect cost.
The Complexity of Your Digital Marketing Campaigns
If you want to receive advanced SEO techniques for your Calgary business, these services may attract more fees than basic SEO. This applies to everything else in your marketing campaign.
Experience Level of the Digital Marketing Agency
More experience means that the guys you plan on hiring are good at their job. This will also determine the cost. Digital marketing is a field that relies more on experience. If you want successful campaigns, work with a skilled and experienced digital agency.
How Much Should I Pay for Calgary Digital Marketing Services?
After considering the above, you should look deeper at your company’s finances and create a budget for digital marketing. Remember that you must stick to a specific budget lest you may affect other aspects of your company. To help you develop a solid budget, here are the price estimates of how much you can pay for digital marketing in Calgary.
• SEO services cost more, and you can pay from $1000 to $10000 CAD a month.
• Social media management is slightly more affordable, and it attracts a cost of $750 to $1500 per month.
• For content creation and marketing, the budget can be from $500 to $2000. This depends on how frequently you post on your website and the complexity of your niche.
Other services such as pay-per-click advertising or website creation and design are often included in packages. Calgary web agencies prefer to offer packages that can be customized to suit your business needs. Overall, the cost of digital marketing in Calgary can start from $1000 to $10,000 CAD every month.
What Factors Should I Consider When Researching Calgary Digital Marketing Fees?
As you compare fees from various agencies, pay attention to the following;
1. Total Cost
A reputable digital agency should clearly state its fees on its website. This will help you cross-check that you aren’t being overpriced. Upon request, they should give you a total cost of services and a price breakdown.
2. Timelines
As you compare costs, inquire about the turnaround time. When should you expect a particular service to be offered?
3. Strategies Employed
In digital marketing, there is no such thing as we offer everything. The fees should be broken down into each service available. They should also be able to personalize these services using unique strategies.
Bottom Line
Knowing the cost of digital marketing in Calgary can help you create a budget for your business or company. From the above, you should get a rough idea of what you have to pay for digital marketing services.
