How Do You Find Your Target Audience?

How Do You Find Your Target Audience

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All media channels are packed with marketing campaigns and advertisements. Consumers are constantly being fed information from all corners. If you don’t identify your target audience, you can end up sending marketing messages to the wrong group of people. 

The Definition of a Target Audience

Before we even share tips on how a brand can identify its target audience, we must define what it is. This is a group of people that may be interested in your product or service. These are the people you should focus your marketing campaigns on. They are differentiated by demographics such as age, location, gender, and other things. 

Narrowing down who your target audience is will help you tailor the marketing strategy to be more appealing to this group. You can know which media you should use for marketing your products or service. If you target adults aged 50 and above, running ads on TikTok would be a waste of resources since it’s a popular platform among younger individuals. With a clear picture of your target audience, it is easier for a business to achieve ROI. 

Ways to Find Your Target Audience

Conduct Interviews on Your Current Customer Base

For a business that’s already running, it’s much easier to know who your target audience is because you already have a customer base. Set up a brief interview where you will ask about your current clients’ age, location, and interests. 

Perform a Market Research

Market research doesn’t just identify gaps in your niche. But it also provides insight into who your target audience is. It may take a lot of time and resources, but once you have the figures, it can be easier to focus on your target audience and boost traffic and conversions. 

Check Your Competitors

Your competitors play a critical role in identifying your target audience. It would be best to look at competitors who have been in this game for a while now. Chances are, they have already established who their target audiences are. Inspect who they are mainly selling to. You should also check the channels they are using to advertise or market. 

Develop Personas

Personas are a group of people that make up your target market. Developing personas narrow down your target audience and helps you personalize your marketing messages so that they can have more impact. Developing at least three different personas for your business will come in handy when distributing marketing messages. 

Find Out Who Isn’t Your Target Audience

This may seem counterintuitive, but it’s a brilliant strategy. There may be a group of people that fall under the same demographics as your target audience, but they aren’t. For instance, if men mostly buy your product or service. It could be that it’s more popular amongst men aged 20 to 40. This means that those outside this group shouldn’t be considered your target audience. Knowing who isn’t your target audience will save you a lot of marketing resources. 

Keep a Close Eye on Google Analytics

Google Analytics is a must-use tool for any marketer. It will provide you with plenty of information about your customer demographics. This tool offers web insights categorized into age, location, gender, and much more. This information is shown in graphs and bars for you to interpret quickly. With this tool, you can find out your target audience in a short duration. 

Check Social Media Analytics

It’s important to know that various social media platforms appeal to different groups of people. As you venture into social media, you should observe the analytics. The people mainly interacting with your posts and profile make up your ideal target audience. While still checking social media analytics, you should try and engage with your followers. This will give you feedback on who your target audience is. 

Obtain Data from Market Research Agencies

If you want to know your target audience and don’t have a lot of time on your hands, you can get a market research report from a reputable digital agency. When you contract a firm to provide market research solutions, they will utilize all the above strategies and give you a comprehensive report of your target audience. 

The Bottom Line

Knowing your target audience will ensure your marketing messages reach home and are acted upon. After figuring out your target audience, the first thing you will notice is that the amount of traffic your website gets will drastically increase. Then you will see an increase in sales and revenue. Marvel Marketing is a digital marketing agency that can help you find your target audience as well as create effective marketing strategies. If you require professional assistance with finding out your target audience, don’t hesitate to give us a call via 1-800-427-7113. 

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