It’s no secret that a well-designed website is crucial for any business looking to succeed online. But what about the home page? Is a slider on the home page necessary for your SEO solutions?
The answer is complicated. Yes, sliders can affect SEO, but it depends on how they are used. If a slider is used to showcase important content, it can help with SEO. However, if a slider is used for ads or less important content, it could hurt SEO.
Here’s a closer look at how home page sliders can affect SEO:
What Use Do Homepage Sliders Serve Exactly?
Homepage sliders are a frequent feature found on a lot of websites. Homepage sliders, commonly displayed at the top of the page, typically contain some interactive images or videos.
Homepage sliders can highlight features, show products, or improve a page’s aesthetic appeal. When used effectively, homepage sliders can boost conversion rates and engage visitors. But when used incorrectly, they can be ineffective and even painful.
Homepage sliders ought to be used only when they enhance user experience. It is generally wiser to err on the side of simplicity.
Why Are They Significant For SEO?
Users may stay on the page longer due to the homepage’s sliders. Customers must use the slider to access all of the content, increasing the length of their typical session. To increase the possibility that visitors will take the desired action, sliders can also be used to bring their attention to certain materials.
However, homepage sliders can potentially hurt SEO. This is because they typically load slowly, which could result in a higher bounce rate. Additionally, the difficulty of indexing a slider’s content may make it improbable for it to appear in the search results for relevant queries.
Therefore, it is essential to weigh the benefits and drawbacks of using a homepage slider before making a decision. To simplify the decision process, you can also consult a Calgary marketing company.
How Can You Be Sure Your Slider Is Effective For SEO?
Ensure That Your Slider Is Mobile-Responsive
One mistake you can make is making your home page slider mobile-friendly. Many businesses assume that since their website is responsive, so would their slider. However, this isn’t always the case.
If your slider is not mobile-friendly, your SEO may suffer. Make care to test it across all platforms before launching it to ensure it functions and looks well across all screen sizes.
Include Relevant, Keyword-Rich Information
When using a home page slider, using keyword-rich titles and descriptions is another important consideration. Doing this lets you know that your slider improves rather than hurts your SEO. Relevant keywords should be used in the title and description of each slide to help search engines index and rank them fast.
Keep Each Presentation’s Number of Slides To Minimum
If you want your homepage slider to boost your SEO, keep it simple. Long or complicated sliders may be challenging for users and search engines to grasp. Stick to a few core points, and make sure each slide is easy to understand. This will increase the likelihood that your slider will benefit rather than harm your SEO.
Use An Easy-To-Use Slider Plugin
Although numerous slider plugins are available, not all are the same. If you want your homepage slider to boost your SEO, choosing a plugin that is easy to use and won’t make your site load slowly is essential.
A good slider plugin’s speed and portability ensure that it won’t slow down your page’s loading time. It should also be easy to set up and use to get it working quickly and without complications.
Before Launching Your Slider, Make Sure It Works Properly
Before publishing your home page slider, it is essential to test it to ensure it functions properly. This includes testing all devices and screen sizes and ensuring the titles and descriptions are keyword-rich and easy to understand. Test your slider to ensure it won’t hurt your SEO before launching it.
When used correctly, sliders can be a powerful tool to help improve SEO. Homepage sliders are useful, but you should weigh their benefits and drawbacks before deciding whether to use one on your website. Or better yet, you can leave everything to a top Calgary web design company!
Marvel Marketing is your best option if you’re seeking Calgary SEO solutions. Your internet presence and earnings will increase with the assistance of our experts. Send us a message right away to get a free proposal.