Google Ads can be a tricky platform to use when you’re just starting out. Even if you’re trying your best to get some good results out of it, it’s easy to get trapped into the many pitfalls waiting for you when using Google Ads. That’s why we made a checklist of some common mistakes to avoid so you can start your first Google Ads campaign off on the right foot!
1. Not Knowing Your Audience
This is by far the most common mistake made by new Google Ad users. You cannot just set up a campaign and have it run on autopilot. This will get you nowhere. You have to know your customer. You have to know what they like to click on, what they’re interested in, and where they’re located. Knowing this will help you set up campaigns better and get more clicks.
2. Pinning All Responsive Search Ad Assets
Setting up Responsive Search Ads (RSA) is an excellent way to start getting your ads out there and get you more clicks. However, they are not a perfect fit for every campaign. There are some cases where they don’t work well, such as when you are targeting a very small customer base. Plus, setting up RSA is a very time-consuming process and may not be an excellent way to begin if you’re just starting out. So, make sure to use this properly, and don’t rely on it on your first couple of campaigns.
3. Not Setting up a Daily Budget in Canada
You should know as a new user that Google Ad allows you to set a daily budget. But there are many people out there who don’t know how to do this. If you have not set up a daily budget for your campaign, whatever you set up as your daily budget will be what you’re paying per day.
For example, if you set up a campaign to cost $100 a day, but you don’t set up a daily budget, then that means that you’re going to be spending $100 per day for however long the campaign is running. If you’re not careful, you could end up spending $1000 on your campaign without even knowing it.
4. Assuming You Make Sales Without Tracking Your Data
This is another common mistake. Many people start off with Google Ads and don’t keep track of their data. They expect sales but don’t know how many leads they’re actually getting. This is a huge problem. You need to keep track of what you’re doing and how it’s working out. If you don’t keep track of the data, you won’t know what’s working and what isn’t.
5. Using Auto-Applied Recommendations
Automatic recommendations are made by the Google Ad Team, and they can really mess up your campaign if you’re not careful. For example, they will tell you to add extensions to your ad that are completely irrelevant to your business, and they’ll tell you to add negative keywords that you wouldn’t even think of. Always do research when you’re adding extensions and negative keywords to avoid these auto-added recommendations.
Google Ads can be a very powerful tool for any business, but you have to know how to use it. There are many ways that you could end up messing up your campaign before you even start it. This is why it’s important to know what it’s all about and to know the possible mistakes you could make. If you know what to look out for and what to avoid, you’ll have a much lower chance of messing up, and you’ll be able to spend more time focusing on your business and actually growing your business.
Learn how you can take advantage of Google Ads and avoid its pitfalls by partnering with a company you can trust. Marvel Marketing is dedicated to helping ambitious brands push their limits to the extreme. From ad services to web design and social media marketing, our digital marketing strategies are designed to help you make the most impact in the digital landscape. Partner with us today to get started!