As an entrepreneur or a small business owner, it is essential to have a website that markets and advertises your business. The ideal website should have all the necessary web pages. Here we have the list of most important and must-have pages on a business website.
Homepage
The homepage is the most frequently viewed page and helps a company make a good first impression. It conveys the right message about the company. It is a brief explanation of the company’s products and services. It also has points on how to help the potential customer or client who has visited the website. It establishes the company’s credibility and provides an overview of what you can find in the business.
About Us Page
This page shows a summary of the company’s history and its employers. It also shows the company’s achievement and what makes it different from other companies that provide the same services and products. You can include pictures in this section so the visitor can feel like they know you hence trust you.
Product and Services Page
Here you list the details of the services being provided and the products you offer. You can give each product or service its own page to promote your different products. This section shows why your company exists. It should have a short explanation of your services. You can provide links for your customers to learn more about the company’s products and services and what they can expect.
Frequently Asked Question
An FAQ page provides all the answers to your customers’ questions about the products and services your company offers. It can be used to give more information and address common objectives about your products and services.
Portfolio
This shows the positive reviews the company has received, and it includes contacts info and photos of authors. It adds authenticity hence more credibility, which establishes trust in your customers and demonstrates the company’s capabilities. You can add videos to help persuade your customers.
Testimonials
The testimonial page allows visitors to get information or opinion of how others think of the company. They can be from previous customers, and they are persuasive. They can be in the form of emails or letters explaining precisely what the customers liked and the reason why. You can include titles, names, and locations for legitimacy. You can add customer photos and brief video records for testimonial credibility.
Contact Page
This page shows your customers different ways they can contact you. It is crucial to have your phone number, physical mailing address, and email address on the footer of all the website pages. You can also include your social media accounts and also your working hours. Forms can be provided on your contact page for your customers to fill in their contact details. It is vital to make it easy for your customers to reach out through their preferred method.
Blog
A blog is a section of a website made up of related posts. It can be used as a marketing tool for your business since it creates a platform to give more information about the company and share your expertise by engaging with your customers. It can be used to start a relationship with the customers.
Privacy Policy
A privacy policy is a statement that shows your customers how personal information collected will be used, and it is crucial to adhere to a privacy policy. It can be used to manage customers’ data, and it’s crucial for the website.
Terms and Conditions
This page outlines the rules and guidelines your customers must agree to and follow to use the website. It also shows how your website functions and should include copyright and trade notice, which shows the following laws. It is good to have a company attorney create this page for your business.
Sitemap Page
It comes in different formats, and it includes links to all web pages of the website. It is usually located at the footer of all the website pages.
In conclusion, it is essential to have these pages on your website to achieve better results. You can chat with Marvel Marketing’s web developers and designers via 1-800-427-7113 and further discuss about adding the above pages to your website.
