Owners of small enterprises do not have a large amount to promote their companies. However, a limited budget does not automatically equate to a failed digital marketing campaign. In fact, you can still utilise Google Ads even with minimal budget.
You do not have to have a huge budget to make the most out of Google Ads. This article will help you with that. Before you continue reading, we will ask you to keep an open mind because you will be asked to invest in seemingly unnecessary expenses. But you will later understand that they can guarantee the success of your Google campaign ads.
Please also remember that it is not feasible to watch the screen 24/7. You can get software or a digital marketing agency that can monitor your campaigns for you. It is one of those seemingly unnecessary expenses, but they are vital to your overall marketing campaign. Here are other things that you need to know:
Set a Clear Objective
Before you reach out to a digital marketing firm to set up your Google Ads campaign, you must establish clear goals. It would be best if you ask the following questions:
- Why are you investing in a Google Ads campaign?
- What is the purpose?
Your answer to these questions can help you establish your objectives. Remember that if you cannot pinpoint the goal of your Google Ads campaign, you will end up wasting money.
Build a Great Structure
Even before starting your Google Ads campaign, you should establish a structure. With the digital marketing firm, you can set up keywords and ad groups. You also have to put a daily budget.
Remember that if you fail to create a structure, you can quickly lose sight of your campaign. There are tools that you can use to monitor your Google Ads campaign. One of which is an AdWords Grader.
This tool can help you monitor your campaigns by giving a score. The higher the score, the better your digital marketing campaign is.
Improve Your Website’s Quality Score
Your quality score will automatically increase by putting the right ad on your website. It will result in cheaper ads. Therefore, your website’s quality score is not a bonus but an integral part of your Google Ads campaign.
You can ask for help from a digital marketing agency to improve your website’s quality score. It is the first thing that they usually do. They will check if your website is easy to navigate. Even if you have a mobile-ready website, Google will consider it mobile-friendly if responsive and fast.
Target Long-Tail Keywords
It would help if you focused on long-tail keywords. A digital marketing agency can help you do this. The most important reason is that long-tail keywords are classified as low-competition keywords. You will have an easier time ranking them.
You might be asking what a long-tail keyword is. It has three or more words. In other words, it is broader than a short-tail keyword. The incredible thing about long-tail keywords is that it has a higher conversion rate.
It is easier to target long-tail keywords because you will have to do keyword research. They can help you do that.
Conclusion
If you want to set up an effective Google Ads campaign, you must make sure that you build a great structure. It must be realistic and measurable. Set your goals and do your keyword research. If you still have questions, you can always ask the help of a digital marketing agency.
Make Marvel Marketing your strategic partner in establishing a successful Google Ads campaign. We are a reputable digital marketing agency that offers reliable PPC services. Contact us now!
