The Key Differences between Marketing and Advertising

Online Marketing

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There are some key differences between marketing companies and advertising agencies. If you’re unsure which one you need, it might be helpful to understand the distinctions between the two.

What Does an Advertising Agency Do?

An advertising agency plans ad campaigns to promote a product or service using press, broadcast, online, or direct marketing techniques. They create ads that make your product or service attractive for a finite length of time. They do this by utilizing the talents of their art directors, graphic designers, and copywriters. 

If you have a clear idea of your brand, your target customer, and how much you’re willing to spend on advertising, then working with an advertising agency might be a good option for you.

However, it’s essential to know the characteristics, lifestyle, and current buying preferences of your target audience. You don’t want to waste time and money advertising to the wrong people. 

That’s where marketing comes in. Their job is to understand your target audience and know how to attract and keep them engaged.

What Will I Gain from Hiring a Marketing Company? 

A marketing company can help you closely examine your business and determine what you need to generate leads and succeed in sales. If you are interested in that, here are some excellent questions to get you started.

Are you attracting the right leads, and are they enough?

Are you accurately monitoring and tracking the results of your advertising and marketing strategy?

Are you converting leads to paying customers?

Are you continuously maintaining and nurturing relationships with your customer base?

While the advertising agency takes a more high-level approach with a greater emphasis on implementation, a marketing company takes a more consultative approach. This results in a marketing strategy that is aligned with your company history, values, and short- and long-term goals. The most significant outcome is getting results that meet your expectations.

The Marketing Company Is Your Ally

As the client, your input is essential to the success of your marketing strategy. This strategy relies on the expertise of your marketing team, as well as the involvement of company employees in social media, email marketing, and grassroots campaigns.

In your marketing strategy, you will use a mix of traditional advertising, online digital marketing, and public relations. The website will be your headquarters for operations and communications. You will need to be close to your customers and their specific needs.

Keeping in touch with your customers and ensuring they always have a positive experience with your brand should be the main priority of your business. This can be achieved by investing in good advertising, using social media platforms effectively, and creating high-quality content that will help promote your brand.


Marketing companies usually charge according to a project or flexible retainer, while advertising companies typically have a set price. This allows marketing companies to be more adaptable to the needs of small-to-medium businesses.


As you can see, there are essential distinctions between marketing firms and advertising agencies. Advertising agencies exist to help you generate sales, while marketing companies aim to generate leads, increase sales, and expand your business. The choice which is appropriate to use depends on your business size, customer base, and goals.

If you are searching for a digital marketing agency that can help you craft effective marketing strategies to grow your business, Marvel Marketing is here to deliver mind-blowing results! Contact us today!

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