With most people constantly on the internet, it’s become essential to have a strong digital presence for your business. And the key to this is to build a strong and effective digital marketing strategy. If you’re just starting to create an online presence, here is a guide to help you develop a digital marketing strategy that works for you.
Map It Out
Before you can start, you must first create a framework to work on. To help you with that, you can try to incorporate the GSOT strategy framework. This stands for goals, strategies, objectives, and tactics.
Consider your goals as the things you want to achieve on a higher level. So, this can be a little more general, such as growing your sales by a certain percentage or getting a specific number of people to sign up for your newsletter.
Next is the strategy, which is essentially your approach to achieving your goals. For digital marketing, this is often defined by the marketing funnel stages.
Your objectives make your goals into something more measurable. For example, if you want to increase your sales by 5 percent, your objective may be to get 100 leads.
Lastly, the tactics align with the objectives you’ve set. For example, ask yourself what you can do to get 100 leads.
Choose Your Channels
When it comes to digital marketing, it is essential to figure out which channels to focus on. Remember, there are a lot of online channels, and you’ll only spread yourself thin if you try to cover them all from the start. It’s best to choose one channel to put all your energy into before you try taking on other channels. And you should go with the one that will most likely give you favourable results. Often, this means the channel that most of your target audience frequents.
Setting key performance indicators (KPIs) can really help you determine if you’re meeting your goals and are on the right track. They are an excellent measure of success, so it’s crucial to know how to properly define one. One way to help you set your KPIs is to use the SMART method, which stands from specific, measurable, achievable, relevant, and time-bound. So, it could be something like increasing the number of sign-ups on your website by 10 percent by the end of the third quarter.
You don’t simply stop at execution. It’s also crucial to analyze the performance of your digital marketing strategy to see how you can improve. There are many tools available that can help you with data analytics and reports. This will make it easier for you to determine what areas are performing well and which ones need to be improved.
Having a strong and effective digital marketing strategy is crucial for a business’s success. You can start by mapping out your strategy and breaking it down into smaller goals and objectives. You should also choose the right channels and set some KPIs. And don’t forget to analyze your data to see how your digital marketing strategy can improve.
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