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Difference Between Copywriting and SEO Content Writing

Content marketing has changed the way businesses reach out to prospects, engage with them, and convert them into customers.

Copywriting and SEO writing are two aspects of content marketing critical to every organization.

Occasionally, these two may overlap, or some marketers may lump them in the same category, executing a single content strategy without distinguishing between them.

As a marketer, understanding the difference between copywriting and SEO writing is critical and, when applied correctly, will help you achieve the results you desire.

Go through each one in detail in this post and how to make the most of Calgary SEO solutions in your integrated marketing plan. 

The Fundamentals of Content Marketing 

To completely comprehend the distinction between copywriting and SEO writing, we must first grasp the concept of content marketing as a whole.

Content marketing is known for developing and sharing material to attract, engage, and convert prospects.

All content has one thing in mutual: it all involves words that must be written in a specific way to achieve a specific aim.

This is where ambiguity can arise. While all of these marketing materials must be published, they should not all be written in the same way.

Consider it a real-life conversation. Even if you share an identical story with two different people, you probably tell your mother differently than your best buddy. Content marketing follows the same logic because, while the end goal is the same, you’re delivering information in a different context or driving conversions with a different means.

That’s why copywriting and SEO writing have such major disparities.

A Closer Examination of Copywriting

Copywriting is described as the process of carefully crafting material to raise brand awareness and eventually urge customers to take a specific action—most often, a purchase. For this reason, it is often known as persuasive writing.

Copywriting can encompass many initiatives and take different shapes, depending on your business and product.

Copywriters are primarily involved in projects such as:

  • Web pages
  • Landing pages
  • Print advertisements
  • Email
  • Direct mail
  • Video and audio scripts

What Is SEO Writing and Why Should You Do It?

If there’s one area of Calgary web marketing that many people are unfamiliar with, it’s SEO. SEO (search engine optimization) is where you concentrate on the best practices for ensuring that your content ranks well on search engines like Google, Bing, and others.

What Exactly Is SEO Writing?

On-page SEO (search engine optimization) writing is a style of writing that focuses on providing both search engine and user-friendly material.

Writing content with the consumer in mind is a part of white hat SEO (the good sort). The basic goal of SEO writing is to develop instructive and search engine-friendly material.

Difference Between Copywriting and SEO Writing

Even though copywriting and SEO writing are two distinct disciplines, they share common ground, aside from the fact that both demand excellent writing skills, they also have the same purpose: to propel your company forward.

Both copywriting and SEO writing have the same goal: attracting, engaging, and converting leads.

They take various approaches to that end, though.

Let’s have a look at those distinctions, shall we?

The Fundamental Differences Between Copywriting and SEO Writing

Now that you better understand the differences between copywriting and SEO writing let’s look at the most significant ones. This will assist you in determining which type of writing is required for a specific project as a marketer.


The most significant distinction between copywriting and SEO writing is how the content is consumed.

Both writing styles are optimized to meet the reader or consumer where they are—SEO writing meets them on a webpage, while copywriting may meet them on a television commercial, a print ad, or product labeling.

Of course, both sorts of writing may be consumed online, but SEO writing is more detailed and typically appears in longer-form material like articles and blog posts. It aims to answer a query that your potential customers may have.

On the other hand, copywriting is done in a specific brand voice that you employ while discussing your product and its benefits.

Target Audience

Another significant distinction between copywriting and SEO writing is the audience for which each type of writing is intended. SEO writing is primarily intended for people who are still at the top of the sales funnel or looking into a specific issue.

That isn’t to say it’s only used in that context. It’s also utilized to attract customers to your products and services at all other funnel stages.

On the other hand, copywriting is mostly targeted at leads who are already warm and are considering or are ready to purchase. Landing pages and sales pages/letters are examples of marketing collateral.


Marketers wonder which of these two writing disciplines they should employ. Both are correct. That is, employ both when appropriate. A marketing strategy must include both copywriting and SEO writing to be successful. If one wheel is missing from a bicycle, you won’t get very far. Strategic copywriting will help you grow your brand and increase sales, so seek help from a Calgary marketing agency. 

If your company’s content marketing plan doesn’t include content and copywriting, you should reconsider your strategy. Marvel Marketing’s writers and SEO professionals can produce engaging content that you can use in your material. Call us if you want to improve your material with high-quality content and Calgary SEO solutions

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