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What Are the Characteristics of Good Web Content?

Web content is the foundation of your website. It’s what your customers will interact with when they visit, and it’s how you communicate the value of your product or service to those visitors.

For this communication to be effective, the content on your website needs to be engaging, compelling, and valuable.

In this article, we’ll discuss the characteristics of good web content and how you can apply these principles to create a better user experience on your website.

What Makes a Good Web Content?

Several considerations must be considered while writing online content for a website. These include:

  • Paragraphs Should Be Concise and Unified: It should have a clear topic sentence, and each section should add something relevant.
  • Contextual: It should be relevant to the topic of the article.
  • Systematic Updates: It should be updated regularly, and the content should be fresh.
  • Spelling and Grammar: It should be well-written and have no spelling or grammatical errors.

Characteristics of a Good Web Content

In a world of content overload, it can be difficult to know what makes web content worth it. Here are some things to look for when you’re evaluating whether a piece of content will be useful and engaging for your audience:

  1. It Has a Clear Purpose. The title or headline should tell you what you will get from reading the article or blog post. If the title leaves you with more questions than answers, chances are the rest of the article will be pretty much the same.
  2. It’s Well-Written and Edited. You don’t have to be a professional writer or editor to write good copy; just make sure it has been proofread before publishing it online (or at least by someone other than yourself). A poorly written piece will turn off customers faster than any other mistake you make on your website or blog.
  3. It Uses Graphics Appropriately. Graphics can add visual interest to an article and help break up text into smaller chunks that are easier to read at once, but only if they’re relevant to your writing! Don’t use an image just because it looks nice; use them when they enhance your message instead of distracting from it.
  4. It’s Easy to Scan and Read. If you find yourself reading an article repeatedly just because it’s hard to follow what the writer is trying to say, chances are good that other readers will feel the same way about yours! Make sure your writing is simple for people who aren’t experts in your industry (and even then, don’t assume that everyone knows as much about your topic as you do).
  5. It’s Easy to Read on Mobile Devices. People are reading more and more on their smartphones these days, so make sure your writing is formatted correctly for an easy-to-read experience no matter what device they’re using.
  6. It’s Easy to Share and Repost. If your writing is formatted in a way that makes it easy for people to share it on social media, they’ll be more likely to do so.
  7. It’s Well-Structured and Organized. Readers will get bored if your writing is challenging to follow, so make sure your paragraphs are short and your sentences are clear and concise.


A good website serves its purpose. It’s not just pretty or functional; it also conveys information to the user in an effective way. The content on your site should help visitors find what they need and answer their questions about your product or service or how to use the site itself.

Optimize your content with Marvel Marketing to make sure it’s the best it can be. And if you need help with your digital strategy in Calgary, contact us today!

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