Detecting the Attributes of a Technically Optimized Website

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If you’re serious about your SEO game, you should also pay attention to the technical aspects of your SEO. The practice of improving a website’s technical aspects in order to increase the ranking of its pages in search engines is known as technical SEO. 

The cornerstones of technical optimization are making a website faster, easier to crawl, and intelligible for search engines. 

On-page SEO, which focuses on optimizing components on your website to improve rankings, includes technical SEO. It’s the polar opposite of off-page SEO, which focuses on increasing a website’s exposure through other means.

Below, you will learn some key criteria of a technically optimized website.

A Technically Optimized Website Is Fast

Nowadays, web pages must load quickly. People are impatient and do not like waiting for a page to load. People will become frustrated and walk on to another website if your website is slow, and you will lose all of that traffic.

Google understands that sluggish web pages provide a less-than-ideal user experience. That’s why they favor online pages that load quickly. A slow web page ranks lower in search results than its speedier counterpart, resulting in even less traffic. 

Page experience, which refers to how quickly visitors perceive a web page to be, is even becoming a ranking element.

It Doesn’t Contain a Lot of Broken Links

You’re already aware that slow websites are inconvenient. Landing on a page that doesn’t exist is possibly even more unpleasant for visitors than a slow website. 

People will see a 404 error page if they click on a link that links to a nonexistent page on your site. That’s the end of your painstakingly crafted user experience.

Furthermore, search engines despise finding these mistake pages. Because they follow every link they come across, even if it’s hidden, they tend to locate even more dead links than visitors.

Most websites include a few dead links, as a website is a never-ending work in progress. Users add and remove content. Fortunately, there are programs that can help you retrieve broken links from your website. 

When you delete or move a page, you should always redirect the URL to avoid creating dead links. Ideally, you’d send it to a page that replaces the previous one.

It Doesn’t Cause Duplicate Content 

Search engines may become confused if the same material appears on many pages of your site or even on other websites. If these pages all have the same information, you won’t be sure which one is ranked first. As a result, all pages with similar content may have a lower ranking.

Unfortunately, you may suffer from a duplicate content problem without realizing it. Different URLs can display the same material for technological reasons. This makes no difference to a visitor, but it does for a search engine as it will see the same information under a new URL.

Conclusion

A technically sound website loads quickly for users and is simple for search engine robots to crawl. A proper technological configuration aids search engines in understanding what a site is about and avoids confusion created by duplicating content. 

Furthermore, it does not direct users or search engines to dead-end streets via broken links.

If you’re looking for an expert marketing company in Calgary, you’ll find that in Marvel Marketing. We provide outstanding digital marketing, SEO, web design, and Google Ads Management. Contact us today to learn more.

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