Undeniably, WordPress is the best content management system on the internet. Millions of people use WordPress to create and run websites. Despite being such a great platform, getting to the top of search engine rankings isn’t easy, more so if you lack digital marketing experience. If you are struggling with ranking higher on search engine result pages and getting more traffic, SEO can be of significant help. Are you interested in improving SEO on your WordPress website? Gain inspiration from these 5 tips.
1. Opt for an SEO-friendly WordPress Theme
The theme you choose for your WordPress site can either make or break your SEO efforts. A lot of website owners do not consider SEO when choosing a WordPress theme. Most go for visuals over SEO. However, if you want to be at the top of search engine result pages, an SEO-friendly theme can get you there faster. Some popular SEO-friendly WordPress themes include; OceanWP, Divi, and Genesis. An SEO-friendly theme should accommodate a wide range of strategies that can drive more traffic to your site.
2. Turn on Breadcrumbs
Everyone in the digital marketing space, irrespective of their expertise in SEO, knows how useful breadcrumbs are. If you are new to this, breadcrumbs are the navigation chains found at the top of a website. They are designed to improve usability. These give visitors a better understanding of the current pages they are in and other page levels.
For WordPress users that have installed the YOAST SEO plugin, enabling breadcrumbs is fairly simple. You have to navigate to Yoast SEO, click on Search Appearance, look for Breadcrumbs and enable them.
3. Disable or Enable Comments
The comments are the most overlooked section of a WordPress website. Little do people know its impact on SEO. Comments that have spelling mistakes and errors can hinder your SEO efforts. This is why disabling them is a great idea. On the other hand, if you enable comments, you can interact more with visitors and evaluate their feedback. It would be best if you think twice before disabling or enabling the comments. In the settings tab under discussions, you can choose whether to turn your comments on or off.
4. Choose SEO-Friendly Plugins
If you own a WordPress website, you should always choose SEO-friendly tools. We have already mentioned how an SEO-friendly theme can be of significant help. The other SEO-friendly thing to choose should be plugins. Good examples include Yoast SEO, WP Super Cache, and Rank Math. These will help contribute to improving SEO.
While we are still on SEO plugins, we can’t emphasize enough the importance of limiting the number of plugins on your website. When they discover these features, some people get plugin-happy and start installing one after another. This doesn’t do your website any favor. It overloads your WordPress website and slows it down, which can affect the user experience. A smart website owner differentiates useful plugins from irrelevant ones.
5. Switch to a More Readable Permalink
When practicing various SEO techniques, the number one rule is that you should strive to appeal more to readers and not search engine algorithms. You have probably come across some URLs that you can’t even understand what they are referring to. These are the URLs that visitors do not like seeing. Always opt for a clean and SEO-friendly URL. If it’s possible, you should even incorporate some keywords in the URL. You can edit your permalink in the settings section.
At the moment, WordPress is at the top of its game as a content management system. Each day, new features are being introduced. As an online entrepreneur, you can utilize these tools and features to improve your website’s SEO. The sooner you incorporate the above tips, the faster you will notice some changes in traffic and conversions.