Digital marketing trends are constantly evolving. The strategies used a couple of years ago are either ineffective or long forgotten. Irrespective of the size of your business, you need to familiarize yourself with the best digital marketing practices. That’s the only way you can realize growth and success. As a digital agency, we always keep tabs on the latest and most effective digital marketing strategies. If you want to boost the impact of your marketing campaigns, here are the top five digital marketing hacks for 2022.
1. Upgrade Your Email Campaign
Email marketing is the oldest yet most effective digital marketing ack out there. If you ask any expert online marketer, they will advise you to invest in email marketing. This mode of marketing has the highest ROI. That’s because it requires minimal starting capital.
As beneficial as an email marketing campaign is, you need to develop a well-thought-out strategy if you want to see results. An integral part of email marketing is segmenting your audience and knowing who to target. That’s the only way you will realize an increase in conversions. Email campaigns can be used all year round. They are, however, more effective during special occasions and holidays. You can use them to inform clients about discounts and incentives.
2. Incorporate the AIDA Formula
Another useful hack is the use of the AIDA formula. This formula was commonly used in offline marketing, and it was passed to the digital counterpart because of how effective it is. It’s been around since the 1900s. That’s proof that this formula has been tested and proven.
AIDA stands for;
- Awareness – Informing people that you have a solution to their issues
- Interest – Making the above information available to clients whenever they are interested
- Decision – Show your audience that your solution is the best choice
- Action – Successfully persuade your audience to purchase your product or service
3. Give Video Marketing a Try
Human beings are visual creatures. That’s why video marketing has been a huge success. Nowadays, most consumers have shifted their focus from text to videos. This is why platforms such as YouTube and TikTok have become popular.
Video marketing takes away the conventional aspect of communicating to your customers via text. It also provides more room for engagement, especially if you are doing a live video. Video content also has a lower bounce rate. This means that if your content is interesting enough, you will be able to communicate effectively with your audience.
You can create product descriptions, how-to’s, and explainer videos using video content. This is a strategy that doesn’t need a lot of capital. You only need a quality camera and microphone. Thanks to video platforms such as YouTube and TikTok, you can easily send targeted marketing campaigns to potential clients. Remember, video content also needs optimization if you want it to rank higher. Therefore, use the right keywords and make sure your content is exceptional.
4. Develop Brilliant SEO Strategies
Surprisingly, some online entrepreneurs think that SEO is dead. That is far from the truth. If you want your website to be indexed on Google, you must engage in the best SEO practices. The problem with SEO is that everyone is doing it these days. Therefore, it has become harder to rank for competitive keywords.
By developing and executing unique SEO strategies, you have a better chance of beating the competition by generating more revenue. You need to understand that there are different types of SEO; local, on-page, and off-page. You need to incorporate all and ensure you perform regular audits to determine strengths and weaknesses in your strategies. Partnering with a reliable digital agency can improve your SEO techniques. You need to consider this, especially if you lack basic internet marketing skills.
5. Utilize Local Service Ads
Launched in 2017, local service ads have taken the marketing world by storm. They are just like Google ads but are targeted to local traffic. Local service ads appear on the top of search results. If used well, they can bring many customers to your web pages.
Most local consumers rely on the internet when looking for certain products or services. If you set up local service ads, your website will receive a lot of traffic. Local service ads can’t run forever. You should evaluate your marketing budget and check if this is a hack worth exploring.
Are you tired of marketing strategies that don’t deliver results? You can give these five hacks a try, or even better, hire a digital agency with the skills and experience needed to revamp your marketing techniques. Marvel Marketing has helped many businesses achieve growth. We offer custom SEO solutions, video, and email marketing solutions, and incorporate several marketing models, including AIDA. Give us a call at 1-800-427-7113 if you are ready to upgrade your company’s marketing tactics.