Web design plays an essential role in increasing the linkage between client engagement and technology.
Sadly, many marketers cut corners on website design and development, even though these should be top priorities. Then they’re puzzled as to why the finished site isn’t mobile-friendly, functional, or contributing meaningfully to lead generation efforts.
Businesses worldwide are realizing the benefits of eCommerce and digital marketing. Moreover, technologies like voice search are evolving and helping businesses create personalized web experiences that benefit their bottom line.
You must remember that you need to provide actual value to your visitors will keep them on your website and respond to your calls to action. Visual aids and design elements can help make your content memorable and actionable.
Here are five amazing web designs idea that will boost site conversion in 2022:
1. Tell Your Story Page through Parallax Sites
The popularity of parallax scrolling has prompted new trends in web design; one of them is the creation of one-page parallax sites. This layout includes a full webpage experience on a single page.
Parallax scrolling involves moving the background image at a different speed than the screen. It creates a sense that the background is moving at a slower pace than the foreground.
It’s the perfect option for businesses that don’t have the patience or the budget to create multiple landing pages. Parallax scrolling works well on landing pages that advertise services because it can evoke a sense of urgency and excitement.
For example, if you’re in the fashion industry, your website can include a full-length product video, notable press coverage and a list of celebrity fans.
In short, it’s an easy way to tell your brand story as a whole—and drive conversions at the same time.
2. Add Eye-Popping Visuals through Video
Nothing will compel viewers to hit the play button like a well-made video.
Various professional tools allow you to create videos from images you upload or create videos using the platform’s template.
Consider working with a professional video agency if you have a large budget. They’ll know what tools and platforms to use to create a video that’s just right for your audience.
Optimization and distribution are also important, so find a platform that allows you to use video as an integrated piece of your marketing campaign. Video content does best on social media platforms like Facebook, and it performs well on other platforms as well.
It’s one of the best ways to boost your content’s engagement and conversion rates if it’s done well, and it’s set to grow in popularity in the coming years.
3. Personalization for Better Conversion
The number of voice search users is growing, and business owners can no longer rely on text-based website content to generate conversions.
Instead, they need to invest in a ‘voice user interface’ or ‘voice user experience,’ an artificial intelligence-powered platform that provides users with a personalized experience based on what they are looking for.
For instance, while searching for the best Indian restaurants, a user may receive recommendations based on a previous search of Indian restaurants, reviews and other personal data to drive them to the right business.
4. Use Web Animations for a New Look
Creating the perfect web animation is a great way to give your site a new look. Adding an animation that moves when a visitor clicks on a button or performs a search can be a fun and engaging experience for them.
There are lots of platforms providing the ability to create web animations. You can choose from various templates with background music and text to create an animation.
It’s not an easy task, but it’s something that visual people will appreciate. This ensures your visitors don’t wait too long, or they’ll leave.
The key to a great web design is to provide the right information to your customers to convert them into quality leads, and you’ll be well on your way to a stellar web design in 2022.
Marvel Marketing, is a Calgary-based marketing company specializing in web design, digital marketing, SEO, and Google Ads Management. Get mind-blowing marketing results for brands wanting strategies that push the limits of explosive growth. Contact us today!